About Paul Taylor

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So far Paul Taylor has created 55 blog entries.

5 B2B Marketing Blogs You Should Read

In today’s technologically advanced and social media-driven world, there is certainly no shortage of B2B industry blogs. When written professionally, these short spurts of information aimed at industry professionals can contain a wealth of information which marketers can use in their own quest for engaging content. A recent Bing search of “best B2B blogs” came

2015-06-26T05:03:12+00:000 Comments

Writing Great Content for the Right Audience

Marketers hear a lot in this industry about creating relevant B2B content and connecting with our audience. There are times what that task is easier said than done. Blame writer’s block or lack of inspiration, but the fact remains that if content marketers want to draw in readers and researchers in order to guide them

2015-06-23T15:24:38+00:000 Comments

3 Reasons to Use YouTube in Your B2B Content Marketing Approach

Personalized content remains a key element as a B2B marketing tactic. If an audience is not engaged and cannot picture themselves as a part of the scenario, they will turn their attention elsewhere. Technology has changed the way buyers do research, and marketing videos are no exception. Much of information needed to make a buying

2015-06-19T04:46:35+00:001 Comment

Transparency in B2B Social Media Marketing: New FTC Endorsement Guides

It isn’t news that B2B marketing can benefit greatly from a strong social media presence. Aside from connecting with customers and engaging with potential buyers, a social platform opens up new doors for opportunity and authority in the B2B industry. No matter if it is in the form of a blog post, Twitter post, or

2015-06-16T16:38:31+00:000 Comments

Is B2B Case Study Writing Still Relevant?

The B2B industry is bursting at the seams with options for creating content; the evolution of technology has added a new set of arsenal that B2B content marketers can utilize to hit the target and make the sale. Social media, email newsletters, and podcasts are just a few of the ways B2B content marketers are

2015-06-11T20:45:33+00:000 Comments

B2B Marketing and Millennials: Get Real, Tell the Story

Thrifty shoppers. Hipster lingo. Socially conscious. Tech-savvy and always plugged in. if you have not guessed it by now, these are all words that have been used to describe the millennial generation, those youngsters born after 1980 and the force driving a new type of marketing. The approach millennials take to buying products as consumers

2015-06-09T16:25:05+00:000 Comments

Social Media Examiner’s Annual Report: Facebook and LinkedIn Showdown

The 2015 Social Media Marketing Industry Report is out, compiled by Social Media Examiner for B2B and B2C professionals. Businesses with 2-100+ employees were represented, and just under half of survey participants were in the B2B business. The 7th annual study compiles the insight of over 3,500 B2C and B2B marketers on social media’s impact

2015-06-04T13:11:52+00:000 Comments

If I Could Turn Back Time: Nostalgia in Marketing for B2B

Anyone who engages on social media channels has likely seen the #TBT. Call it what you will-throw back Thursday, turn back time-we love sharing glimpses into the “good old days” through Facebook, Twitter, and Instagram.  There is a reason we love comparing the years past with where we are today, and as the Beatles crooned

2015-06-01T16:00:22+00:000 Comments

The Three Parts of the B2B Sales Funnel and Its Changing Shape

B2B content marketers are continually faced with the challenge of creating relevant, yet relatable, content for the purpose of drawing buyers in and keeping them engaged. Emphasis on lead generation and page ranks tends to overshadow brand awareness and an appreciation for one’s audience. As the industry has changed, so too has the opinion regarding

2015-05-28T15:21:54+00:000 Comments

B2B Mobile Marketing: Are You Connected?

All across the B2B industry, the use of social media and its level of effectiveness varies among marketers and salespeople. Experts continue to share opinion on the best recommended social media marketing tools, how to manage the social media and mobile realm, the best approach for success, and all the ways B2B marketers are failing

2015-05-26T16:00:05+00:000 Comments
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