9 steps to generate twice the traffic, twice the leads, and twice the sales using digital marketing.
Between managing your sales, balancing your books, and other crucial business functions, where do you fit in digital marketing?
Consider the following:
- It takes more than 10,000 hours to learn the ins and outs of digital marketing and become an expert.
- It takes at least 10 hours to put together one high-converting blog post.
- Trial-and-error digital marketing can burn thousands of dollars before you figure out something that works.
- The hiring process for in-house or freelance marketing talent can take up to 40 hours per hire and 10 hours per week managing them.
It comes as no surprise that lack of time is the major obstacle hindering marketers, entrepreneurs, and small business owners from achieving digital marketing success. In fact, 62% of marketing leaders said bandwidth was the single greatest challenge facing their marketing departments.
Admitting that you don’t have the internal capabilities to perform the many tasks and requirements that are crucial to successful digital marketing is 100% okay — 70% of marketing leaders reported that a lack of in-house talent was a key challenge to their current goals. The more you deny this reality, the farther you will be from achieving the results you desire.
Partnering with an agency for your digital marketing requirements is a good business decision and a worthwhile investment. When you partner with LeadsPanda, you’ll benefit from a unique solution called the 2X Digital Marketing Results Method™ which will give you twice the traffic, twice the leads, and twice the sales you’re currently getting in 12 months or less.
Let’s go through the elements of this framework one by one. These nine elements are divided into three natural phases that follow the customer journey: attract, engage, and convert.
1. Prepare a content masterplan
Every effective digital marketing strategy is built on a solid content masterplan. To ensure that you’re getting not just traffic, but the right kind of traffic, this stage will include:
- Identifying your target audience/customers (content avatars)
- A survey of your competitors and what they’re doing in terms of content marketing
- Comprehensive keyword research to make sure every piece of content you receive is optimized for both readers and search engines
The next step involves putting together a list of topics that will be relevant and useful to your customers. The final output is a content calendar that is ready to be implemented in order to help you…
2. Become a publishing powerhouse
With a solid foundation and a carefully thought out content masterplan, the goal of the Attract Stage is to transform you into a publishing powerhouse through the consistent publishing of high-quality content on your own blog.
3. Leverage social media postings
Social media marketing is a crucial part of all successful digital marketing strategy. If you’re not on social media, you’re practically invisible. We’ll create a social media posting calendar for you and craft engaging social media content to drive traffic to your blog and website.
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Engage
4. Utilize lead magnets
Results in advance — this is why using lead magnets is a time-tested way to grow an email list. We come up with lead magnet ideas that will get you the highest possible opt-in rate from the traffic you’re getting.
Of course, a great lead magnet is useless if you’re unable to “sell” it to your audience. For that, you need a high-converting landing page that features compelling copy and design elements. As content and conversion experts, we can help you not only put together an irresistible lead magnet offer, but also a landing page that will make it a no-brainer for your audience to give you their emails and download your content.
5. Strategize ninja nurture emails
The first few weeks of your new leads in your email list are important. You need to send them strategic, meaningful, and useful content that allows you to convert leads into paying customers. With the 2X Digital Marketing Results Method™, we provide you with a well-thought-out email nurture sequence, allowing you to engage your new leads effectively.
6. Explore guest posting & link building
To get more leads, you need to tap previously unexplored sources. We can help by creating a guest posting and link building strategy for your business. Significant research goes into compiling a list of publications and sites that we pitch to for guest blogging. We do all the heavy lifting — from researching topics to pitching the ideas, writing the posts, and securing the link.
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7. Establish branded authority content
At this point, you need to shift your relationship with your leads from an information provider to a solutions provider. When you partner with LeadsPanda, we put together content assets such as white papers and case studies that will establish your credibility and authority, while still providing high-quality, valuable educational content.
All emails sent to your leads should move them into the next stage of the digital marketing funnel, which is to close the sale. We’ll craft a sales-oriented autoresponder that will pitch your products and services, without the annoying old-school hard sell tactics.
8. Engage strategic PR outreach
We’ve cracked the code on PR success. We help our clients stand tall as industry powerhouses by featuring them in top media outlets with backlinks to their websites, through our strategic PR outreach.
9. Supercharge with paid promotions
While organic content marketing tactics and strategies can bring results to your business, it will take longer to achieve business-changing, high-impact results. Combining organic marketing strategies with paid promotions can give your digital marketing significant momentum and accelerate your success.
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No time, no results → More time, more results
Needless to say, planning, executing, and maintaining a successful digital marketing strategy is not a walk in the park. It takes time, a lot of brainpower, and a ton of hard work. Small businesses and marketers won’t always have the time or in-house capabilities to do their own digital marketing. As a result, they may feel unable to produce positive results for their business through marketing efforts.
Partnering with an agency is an investment, and the results give you positive returns. The LeadsPanda 2X Digital Marketing Results Method™ can help you generate 2X more traffic, 2X more leads, and 2X more sales in 12 months or less.
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