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blog2020-06-26T13:14:54+00:00

Insightful Content Marketing Statistics to Drive Your Strategy

To understand the scale and value that content creation has for marketing overall, you need to take a look at the numbers. We gathered and reviewed the most up-to-date data that explains content marketing by the numbers to help illustrate the impact it has on our ever-evolving industry. 

 

5 Reasons Evergreen Content Should Be in Your Content Strategy

When you build a marketing strategy, always make sure you include evergreen content in your mix. Why? Because it ensures that your content will stay relevant all year round.  

While it’s important to ride on trends and stay up to date with recent topics, creating content that

How to Build Brand Awareness and Authority to Attract Potential Customers

A big part of your brand’s success is rooted in whether your customers recognize your brand and can differentiate it from your competition. 

Staying top-of-mind among your customers is not an easy task, however—especially in an era where online buzz is easy to start and information is so easy

Are You Maximizing Your Visual Content Marketing Potential?

Through the years, you have probably seen how visuals can truly complement your overall marketing strategy. They have become a valuable tool for content marketers whether you’re running a small startup or a well-established blue chip organization. 

That said, how well

5 Essential Content Marketing Hacks to Boost Productivity

If content marketing is a big part of your overall marketing arsenal, then you know how powerful it is.  

Through content marketing, you can drive awareness, inform, generate leads, build trust, and boost traffic for your brand or business. Like any marketing technique, if you make sure

9 Examples That Demonstrate The Power of Repurposing Content

Do you notice a lot of stagnant views on your content when you’re reviewing your site’s metrics?  

These dips and plateaus in traffic are normal, but that doesn’t mean that you can’t do something about it. Sometimes all you really need is a way to refresh your

6 Writing Tools to Boost Your Content Quality

Everyone wants to create content that’s unique, compelling, and relevant. So, businesses and marketers are making a bigger effort to craft content that entertains and provides solutions. The goal is to offer real value to readers—consistently. That is the hallmark of site with great content quality. 

That’s the real