Content Marketing Tips That Should Guide Your eCommerce Strategy

Before the world realized that the Internet could be used as a tool for advertising, it was all just about content. Traffic to any website was driven by content. This still holds true until today—you just have to contend with a lot of clutter. And this ultimately means that content is even more relevant than […]

5 Crucial Tips When Reviewing Content

Thou shall not trust the first draft. This should be a cardinal rule that should be instilled in the mind of every content marketer. Proofreading and reviewing content are two often overlooked steps in content development. Some marketers don’t have the time to go through their own work, while some are too eager to publish. […]

10 Key Elements to Giving Concise and Clear Content Briefs for Writers — A Must for Content Success!

“???” Many writers feel this way when receiving content writing instructions from their clients or bosses — confused, or even clueless. The writer is not sure what it is required and how to proceed. There are three scenarios that could arise from this problem: Writers waste time trying to understand what you want and as […]

Building Your Blog Stash: 51 Posts You Should Write for Content Marketing Success

To blog or not to blog? That is NOT the question. It really isn’t. There’s no argument against blogging as a marketing tool for businesses, no matter what industry you’re in, regardless of what products or services you’re selling. A lot of the buzz has been about the benefits of blogging for businesses, including: 47% […]

Top 5 Tips for Effective CTAs

If you’ve ever signed up to be part of an email list, downloaded a PDF or whitepaper, exchanged your email for a free trial, then it’s probably because these products and services offered a compelling call-to-action (CTA). In an article written by columnist Jeremy Smith for Marketingland, he notes that “Conversions, revenue, business and profit […]