Before the world realized that the Internet could be used as a tool for advertising, it was all just about content.
Traffic to any website was driven by content.
This still holds true until today—you just have to contend with a lot of clutter. And this ultimately means
Thou shall not trust the first draft.
This should be a cardinal rule that should be instilled in the mind of every content marketer.
Proofreading and reviewing content are two often overlooked steps in content development. Some marketers don’t have the time to go through their own work,
10 Key Elements to Giving Concise and Clear Content Briefs for Writers — A Must for Content Success!
Many writers feel this way when receiving content writing instructions from their clients or bosses — confused, or even clueless. The writer is not sure what it is required and how to proceed.
There are three scenarios that could arise from this problem:
When there is traffic, there is opportunity.
An opportunity to engage and gain the trust of your prospects. An opportunity to get leads. An opportunity to convert them into actual paying customers. An opportunity to get referrals.
However, when there is traffic, more often than not, there
There’s a reason “inbound marketing” has become the buzzword for online marketing strategies—it works. For higher education institutions, inbound marketing can help give your enrollment numbers and school donations a boost. It’s a great tool to maintain communications with students and alumni, and give you
The content creation conundrum has two versions that have the same outcome.
One version involves marketers with extremely lean teams. They don’t have enough resources and as a result, they’re not churning out the volume of content they want.
The second version involves businesses that have considerable number
Pinterest rising as a major source of customers for e-commerce brands.
Instagram skyrocketing as one of the most popular social platforms with one billion active users.
These are just a couple of examples of how effective visual content is being used to capture people’s attention.
Have you ever heard of the saying “people hate to be sold, but they love to buy?” As buyers become more discerning, traditional, hard-sell tactics are no longer effective. This is why online store owners can no longer overlook the importance of content marketing to