Have you ever noticed that some commercials compel you to drop what you’re doing and pay attention while others make you want to switch the channel? And why do some social media posts prompt you to stop scrolling and click to find out more—while others you simply ignore?
No matter how loyal a customer is, no matter how many times they’ve previously purchased a product from you, and no matter how many times they’ve been to your website, they will inevitably have gone through bottlenecks before their interest actually became a sale. At any given
We all know that SEO is a long game. Effective execution of any SEO strategy requires thoughtful preparation, dedication to a plan, and of course, patience. This doesn’t mean there aren’t some little tweaks and adjustments we can make today for fast results as we patiently wait for our long-term
If you’re active on social media, then you know just how important visuals are to your overall strategy. On a platform that puts as much value on images and graphics as copywriting and content quality, it follows that the images you use on your posts will ultimately affect engagement.
Content writing is one of the most interesting, creatively fulfilling, and satisfying jobs that you could possibly have. Through writing you can learn about new topics and ideas while you explore different perspectives and draw new insight, express your opinion, and exercise your imagination.
Many of us are used to writing content about trending topics, current events, and recent news—and these are great sources of material. They’re relevant, interesting, and very engaging to your audience.
However, there’s also value in writing evergreen content. Since it’s not time sensitive or hinged on current events,
Content marketing has evolved so much through the years that it’s now one of the most complex arms of marketing. Fortunately, technology has kept up! As the industry has changed and grown, so has the technology that can help marketers do their jobs easier, faster, and with more accuracy.