The education industry is a thriving business worth $19.4 billion. Tapping into this growing industry means there’s a lot of potential for your own institution to flourish.  And one of the best ways to do this, is by starting a well-thought out content management plan that includes a relevant and engaging higher education blog. Maintaining […]

One of the biggest mistakes that an ecommerce company can make in this era of competitive online marketing? Creating content just for the sake of having them. It’s very likely that your competition has been putting more thought and effort into their content marketing. As a result, they’re not only able to create relevant and […]

A well-executed content marketing plan has the ability to improve your business’ performance. Content can draw audiences to your site, it can speak directly to your users, it puts your products and services in a context that is relatable and impactful. In addition, according to Demand Metric, 20% of Internet users’ online time is spent […]

Various content will accomplish different things for your ecommerce site. In our years in the industry, we found that four specific types have proven themselves especially effective. You can write something that will highlight your credibility in the industry, attract users to your product or service, establish rapport with customer, or write something that will […]

Today’s competitive business landscape makes it tough for ecommerce retailers and online services to stand out. That’s not to say it’s impossible though. It may be difficult and challenging, but discovering your competitive edge and using that to your advantage so your ecommerce business can stand out can be done. How? Check out our tips […]