When someone asks: what’s going on with marketing these days? It’s hard to give a definitive answer. Content marketing is in a constant state of flux—evolving, changing, expanding, and reinventing itself.
To help you keep your finger on the pulse of what’s effective in this
The internet has changed marketing for both consumers and marketers. For starters, audiences now have a lot of control over their marketing experiences and they can easily avoid communications they don’t find relevant or compelling.
What does this mean for brands and businesses? Mostly that marketing services are becoming
Have you looked at the statistics for online content lately? Here are some numbers worth paying attention to:
A recent study noted that 86% of marketing professionals have been using video as a marketing tool. Recognizing the potential of
There are good reasons listicles remain one of the most popular forms of content today. They’re engagingly readable. Deliciously bite-sized. And very shareable—even if you haven’t written one, you’ve probably shared them.
Given their ubiquity, you’d think that the world would have tired of them already. Yet the online
Among all the content marketing trends that have redefined modern strategies, none have made a bigger impact than visual content. Nearly half of marketers consider visual marketing to be a very important aspect of their overall marketing strategy.
This focus on
By 2025, email use is expected to grow to 4.6 billion. What does this statistic mean for content marketers? That email marketing is an important aspect of content marketing that brands shouldn’t miss out on.
A newsletter, therefore, is a great
When you live in the US, it’s easy to assume that you’re at the center of the digital marketing world. A lot of the pioneers in storytelling and content marketing are from the US, and as such, a lot of the experts in the field can also be found in
To understand the scale and value that content creation has for marketing overall, you need to take a look at the numbers. We gathered and reviewed the most up-to-date data that explains content marketing by the numbers to help illustrate the impact it has on our ever-evolving industry.