Is there a science behind effective content? This is a question that has probably plagued a lot of content producers–especially when they’re faced with the challenge of churning out regular material for blogs. So we thought this would be a great opportunity to turn to the science behind writing content that actually converts. When it […]

85% of shoppers say that their purchasing decisions are very much affected by the color of a product. Colors can change moods and trigger certain emotions. This means that a site’s design elements, including color choices, can elicit specific reactions from your visitors and ultimately, increase conversions. If all this seems a little too good […]

Time and again, we talk about how e-commerce marketers should really focus on getting to know their audience to ensure that they are able to deliver relevant content. But how can a business get to know their audience exactly? How can they learn about the demographic that responds best to what they have to offer […]

If you run an e-commerce business then you might have noticed that your audience’s short attention spans have probably incurred a significant amount of business expense for your company. Today, the average internet user is connected to at least one social media network that sends constant updates about friends and family from all over the […]

As an e-commerce business, it’s not enough that you’re able to generate leads—you also need a strategy that will nurture them into becoming actual customers. A study conducted by Marketing Sherpa notes that 73% of leads are typically not ready to make a purchase after they initially give you their pertinent details such as email […]