Yes—definitely. After all, over 40% of the world’s population is on social media. These days, it’s very likely that you’re not only posting on one social media platform. In my case, I have Facebook, LinkedIn, and Twitter. It’s not uncommon for other brands and businesses to have these as well as Instagram, YouTube, Pinterest, and
For a lot of content marketers, their biggest challenge when it comes to managing their content is keeping track of everything. My go-to solution for this is to create a content calendar. A content calendar can lay out everything and give you a big picture overview of your content strategy. At the same time, it
We all know that blogging is an integral part of content marketing. On the other hand, guest blogging, which has proven to be a very effective content marketing strategy for myself and my company, isn’t often mentioned as a must-have. I think this stems from a lack of understanding of the benefits and potential pitfalls
A lot of marketers would probably say that white papers are dead. I personally disagree. I think white papers continue to offer value for businesses, especially when executed well. They can help establish your credibility as a brand, help generate new leads, and boost your company’s reputation as a thought leader. So, for naysayers who
According to one study, companies with 30 plus landing pages acquire 7—SEVEN—times more leads than those with less than 10. Obviously, if you’re not currently using landing pages—or aren’t maximizing them—then you’re missing out on a lot of potential conversions. While it’s important to remember that no two businesses are alike and you need to
In content marketing, it’s not enough to simply acquire new leads—since statistically, 80% of these leads won’t actually translate into a sale. Why? Because in a lot of cases, customers aren’t ready to make a purchase. Therefore, it’s your job to nurture them through your sales funnel to get them there. Image Source Now, in
Who doesn’t love a free offer? This is why lead magnets work so well. By offering something valuable in exchange for your prospect’s contact information, you effectively engage your audience’s interest so you can make your pitch and start off on the right foot with potential customers. HubSpot’s top 10 lead magnets Image Source Of
What would the point of writing and creating quality content be if you’re not doing everything you can to make sure your target audience sees it? While quality should always be your number one priority when it comes to developing any kind of material for your content marketing, the internet is just way too noisy
Digital marketers use different forms of content to tell their story and engage their audiences. One such platform is case studies. A case study, in the context of content marketing, is an analysis of a particular project or campaign that explores its objectives, explains its implementation, and discusses all possible factors that may have contributed
This question often comes up because marketers worry about duplicate content and how that will affect your SEO efforts. The answer to your question is no; if you take the time to optimize your landing pages for your core audience while taking the following points into account, your SEO will not suffer. 1. Consider the
