Brands and services, especially ones that operate online, rely heavily on lead generation to drum up more business for their companies. A lead is a potential client and lead generation is essentially the process that converts these leads into actual clients or customers. In short, lead generation is designed to start the process that will
For all the convenience our advanced media and online technology have brought us, as content marketers, we still inevitably encounter a lot of challenges. Here are some that I frequently have to deal with: 1. Limited Resources Creating and producing content is easy. Creating and producing content that is high quality and strategic while ensuring
This is a great question. Let me start by emphasizing the fact that it is possible to expand the reach of your blog without spending money. It will also take time, dedication, and patience. Spending on ads and promotions can go a long way towards driving more people to your site. However, depending on your
Call to Actions (CTA) are important—they’re usually the only element on your landing page that specifically tells your audience what they should do. As simple as it is, the importance of a CTA can’t be overemphasized. So, it certainly pays to know the little tips and tweaks you can make to ensure your CTAs reach
Along with a solid marketing strategy, content marketers rely on tools to ensure they’re able to implement their campaigns easily and effectively. There’s no shortage of tools available online—some are free, others are cheap, and some are very expensive. To help you sift through your options, I’ve rounded up some of the most useful ones
A lot—especially with audiences changing priorities and needs constantly. While Facebook, Instagram, Twitter, YouTube, and LinkedIn will remain standards in your social media arsenal, social media evolves as quickly as our audience’s attention spans. In this regard, we often see a lot of new strategies on our usual go-to platforms and we get introduced to
We’re all on Facebook, and we all check our Instagrams and Tweet regularly. Surely by now we know the ins and outs of social media posting. Effective social media marketing for business is a whole different ball game, though. With over 40% of the world’s population on social media, it’s important that you approach this
A content calendar is basically a schedule of all the content that you plan to publish. This will include dates, upcoming content pieces, platforms you intend to publish them on, and status updates. Sample content calendar using Buffer (Image Source). It’s how I stay on top of all the content that I’m producing and publishing.
This will entirely depend on the publication that you’re planning to send your guest post to. Remember, even if you have a great idea for a post, this specific topic may not necessarily be the most relevant for their audience. So, I suggest before you even settle on a topic, consider the following: Image Source
Yes, definitely. As long as brands and businesses can provide insightful data and details that will help address their audience’s questions, white papers will remain a powerful marketing tool. A lot of people tend to question this, however. With attention spans getting shorter and the volume of content available online ballooning, what do white papers
