Interview Based Blogging
Create authority content based on the knowledge of the Subject Matter Experts (SMEs) in your business
- Create expert content faster
- Capture the true brand voice
Establish yourself as an authority
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WHAT IS INCLUDED IN INTERVIEW BASED BLOGGING?
Our experienced content manager will create knowledgeable, useful information for your audience by interviewing the Subject Matter Experts (SMEs) in your business. It’s as simple as a phone call with the SME to address specific questions about the topic and clarify responses.
HOW IT WORKS
Speak With A Content Marketing Expert!
FREQUENTLY ASKED QUESTIONS
What is your turnaround time?
It takes 10-12 days to complete the research and provide you with the content calendar. Once the calendar is approved, we will schedule the interview with your SME. We will then record it, start producing the content, and deliver it on a weekly basis based on the calendar.
Which writers will be assigned to produce my content?
For each project, we assign 2 professional writers with experience producing content in your industry. The same writers are utilized throughout the project to ensure quality and consistency.
How do you ensure quality?
We have a time-tested proven process which has helped us produce thousands of quality content pieces for our customers over past years. Our industry-specific writers produce content within your guidelines. Every piece of content is quality controlled via 2 rounds of editorial checks, where our experienced editors edit the content according to a 18-point checklist. We also offer 2 revisions to make sure you receive your desired content.
When will I start seeing results?
Content marketing is like going to the gym. You have to go regularly to start seeing results. It usually takes 6-12 months before you start seeing the needle move in the right direction.
What information is required to get started?
To get started, we will need information about your business, target audience, content requirement, and competition. We will share a brief questionnaire with you to collect this information.
Where are your writers based?
Most of our writers are native English speakers and mostly US-based. We believe in a worldwide professional talent pool. Therefore, our team includes expert Canadian and European copywriters as well.
Who will be my point of contact?
We assign a content manager for each project. The content manager will be your point of contact for all your ongoing needs.
Should I go for long form or short form content?
You need long form content if:
You are launching a new product
You are selling high ticket b2b products or services
Your product requires more commitment by a customer
You have longer sales cycle
Your product or service is complex or technical and needs more explanation
Short form content makes more sense if:
Your audience is familiar with your products or services
You are selling inexpensive products or services
You have short sales cycles
Your content is targeted to qualified leads
You are writing for a channel that requires fewer words — such as an email, social media post, or ad copy
What results can I expect?
Our customers have seen up to a 400% increase in website traffic within 12 months of working with us. However, not everyone can achieve similar results because the performance of content marketing is highly contextual and depends on multiple factors.
Even if you compare the content performance of sites in the same industry, it’s still not apples to apples. Each site has its unique traffic sources and volumes, distinctive brand perception, and particular audience relationship.
The only true answer to “what results you will get” is this: You will achieve better results than what you had last month. You will also see continuous improvement in your traffic, leads, and sales. We can help you achieve that.
How much does it cost?
Please visit our pricing page to learn more.