The Digital Marketing Success Roadmap ™

The ‘What’ and The ‘Why’

There’s no such thing as an overnight digital marketing success. Anyone who tells you otherwise is either overpromising or describing a one-in-a-million exception.

Achieving digital marketing success is like running a marathon, not a sprint. You need to prepare a long-term strategy that is sustainable, strategic, and results-oriented. According to Semrush, 80% of the most successful companies have a documented marketing strategy. In contrast, 52% of the least successful don’t have a strategy in place. Digital marketing success doesn’t happen by chance or magic. It takes a carefully considered roadmap on how you’re planning to go from Point A to Point B.

Recommended Strategy

The following strategy is what we use at LeadsPanda for a clear step-by-step roadmap to digital marketing success. It recognizes not only the action steps needed but also the problems and challenges marketers face in each stage.

This strategy is composed of four stages. The stages are distinguished by a different set of identifiers, digital marketing status, and action steps.

PHASE 1. STRIVING

THE DROUGHT STAGE

You may or may not be in this stage, but most small business owners and marketers who are not using any digital marketing strategy previously would most likely be in this stage.

SYMPTOMS

NO TIME & NO RESULTS. Digital marketers are frustrated and overwhelmed at this stage. They know the importance of creating high-quality content in their overall marketing strategy, but they are not sure where to find the time to create content.

DIGITAL MARKETING STATUS

  • Digital marketers who are in the drought stage are getting between 0 – 1,000 visitors to their website and blog per month.
  • They are getting almost zero leads from their digital marketing efforts.
  • They have no marketing plan in place.
  • Content creation and publishing is inconsistent. They are most likely posting between 1-2 blog posts per month, far below the ideal.

ACTION PLAN

There is nothing to be ashamed of if you believe you are in the drought stage of digital marketing. The important thing is that you recognize you need to start from scratch and know that you are not stuck in this stage.

To get past this stage, you need to take these steps:

  • Complete your keyword and competitor research.
    If you’re in the drought stage, there’s a good chance that you have not fulfilled the foundational steps necessary to come up with content that delivers positive business results. This includes surveying the landscape and having an SEO strategy in place.
  • Create a content calendar.
    After looking at what your competitors are doing in terms of content marketing and compiling a list of high-volume and long-tail keywords you need to target, it’s time to come up with content ideas and organize them into a content calendar.
  • Implement your content calendar.
    Lastly, you need to follow the content calendar you created, posting regularly on your blog and social media.

    In short, your goal at this stage is to come up with a solid content marketing strategy and a content calendar to prompt you to publish content on a regular basis.

LEARN HOW LEADSPANDA CAN HELP YOU MOVE PAST THIS STAGE

PHASE 2. SUSTAINING

THE TRICKLE STAGE

Having a content marketing strategy and a content calendar are pretty basic elements of digital marketing. If you have both, but are not seeing the results you want, you might be in the trickle stage of the digital marketing success roadmap™.

SYMPTOMS

NO TIME, SOME RESULTS. You have an SEO strategy and content calendar in place, but you still feel that you don’t have enough time to create the content that you need. You’re seeing some results, which is enough to get you excited.

DIGITAL MARKETING STATUS

  • You’re getting some results, but they come in trickles and are not consistent.
  • The number of average monthly visitors you’re getting to your blog or website is between 1,000 to 10,000.
  • You’re publishing consistently according to your content calendar.
  • However, you don’t have lead magnets in place and don’t have an email nurture sequence for new leads.

ACTION PLAN

To move past the trickle stage and move up to the next stage of the digital marketing success roadmap™, you need to do the following:

  • Build lead magnets and landing pages.
    Offer free content that people can download in exchange for their email addresses. Make sure these offers are on high-converting landing pages.
  • Create lead nurture autoresponders.
    You need to strike while the iron is hot. After subscribing, you need to have an automated email sequence featuring additional content that is sent to your new leads.
  • Manage guest posting and link building programs.
    You may be getting some traffic at this stage, but you can reach more of your target audience by having a guest posting strategy in place. You need to work towards getting backlinks from authority websites in your niche.
LEARN HOW LEADSPANDA CAN HELP YOU MOVE PAST THIS STAGE

PHASE 3. GROWING

THE FLOW STAGE

You’re seeing more positive results at this stage and regularly getting new leads from your lead magnets. However, you might not be converting these leads into actual paying customers.

SYMPTOMS

SOME TIME, MORE RESULTS. Since you’ve implemented some automation, you’re not as burdened to come up with new content. However, most of your content is educational in nature. You have no branded content, no PR outreach strategy, and no sales email sequence in place.

DIGITAL MARKETING STATUS

  • You’re getting significant traffic, anywhere between 10,000 to 100,000 monthly visitors.
  • You’re getting consistent and predictable results.
  • You have multiple lead magnets in place that are constantly generating new email subscribers.
  • However, you lack branded content, PR outreach, and you have no sales email sequence in place.

ACTION PLAN

The results you’re getting at this stage are already satisfying, but getting leads is not the end goal of digital marketing. Below are the steps you need to take to reach the last stage of the digital marketing success roadmap™:

  • Create branded content.
    This includes white papers and case studies that can solidify your authority and credibility in your niche. You need a content-driven sales autoresponder to convert leads into actual paying customers.
  • Do strategic PR outreach.
    Reach out to relevant journalists, influencers, or media outlets with the purpose of introducing your business, building relationships, and increasing brand awareness.
  • Employ paid promotions and establish metrics and systems.
    How will you know if your digital marketing efforts are successful and how do you ensure your digital marketing machine is functioning well? This is where you set KPIs and create systems. Likewise, if you want to accelerate your digital marketing, you need to invest in cost-effective paid promotions.
LEARN HOW LEADSPANDA CAN HELP YOU MOVE PAST THIS STAGE

PHASE 4. STEERING

THE FLOOD STAGE

This is the final stage of the digital marketing success roadmap™ and the pinnacle of where you want to be.

SYMPTOMS

MORE TIME, MORE RESULTS.You’re generating high-quality leads consistently. You are no longer scrambling for time because you have efficient systems in place. You are regarded as an expert in your industry and your marketing is part of your pride and legacy.

DIGITAL MARKETING STATUS

  • Your website is getting upwards of 100,000 visitors per month.
  • You have scalable systems and you can expand your operations anytime because of this.
  • You also have scalable metrics that you can use to measure your performance.

ACTION PLAN

You are already successful as is, but there are a few things you can do to build on your success:

  • Build a solid team and maintain agency partnerships.
    To stay at this status, you must have a solid team with you, or you can supplement your digital marketing efforts by partnering with a third-party agency.
  • Partner with industry experts.
    If you want to remain the best, you have to partner with industry influencers and experts.
  • Regularly contribute to top industry publications.
    Contributing content to leading industry publications regularly will help you strengthen your thought leadership in your niche.
LEARN HOW LEADSPANDA CAN HELP YOU MOVE PAST THIS STAGE

IT WILL TAKE YOU 12 MONTHS ONWARD
TO COMPLETE THE ROADMAP

Looking at the bigger picture, this digital marketing success roadmapTM may appear straightforward and short with only 4 stages, but it’s not. It can take you anywhere between 12 months and longer, depending on how strategic you will be about it. But the rewards waiting in the end are going to be worth it.

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