There is no such thing as an overnight content marketing success. Anyone who tells you otherwise is either overpromising or a one in a million exception.
Achieving content marketing success is like running a marathon, not a sprint. You need to prepare a long-term strategy that is sustainable, strategic, and results-oriented. According to the Content Marketing Institute, “62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.” Content marketing success doesn’t happen by chance or magic. It takes a carefully thought out roadmap on how you’re planning to go from Point A to Point B.
The following strategy is what we use at LeadsPanda as it gives a clear step-by-step roadmap to content marketing success. It recognizes not only the action steps needed but also the problems and challenges marketers face in each stage.
This strategy is composed of 4 stages with each stage having different sets of identifiers, content marketing status, and action steps.