How a Real Estate Finance Company Crafts High Quality Content With LeadsPanda

Executive Summary

As marketers and business owners, we know how important it is to use content marketing as a tool to build trust with customers, establish yourself as a leader in your industry, and increase brand awareness. That’s why the story of Azibo, a real estate finance company that crafted high-quality content through LeadsPanda, is so telling—their successful approach shows how powerful storytelling can be in marketing strategy. After working with LeadsPanda, Azibo experienced the following results:

Established itself as a thought leader

Built a strong content pipeline

Increased the variety of content

About Azibo

Azibo is a comprehensive platform for financial services involving rental properties. It includes a suite of services: rent collection, lending, banking, insurance, and more. Its modern and simple tools enable anyone to achieve investment property success by streamlining operations for renters, property managers, independent landlords, and vendors. By harnessing innovative technologies like automation and data analytics, Azibo helps every stakeholder in the rental property ecosystem enhance efficiency and improve cash flow.

CHALLENGES

Initial strategy was lacking in thought leadership content to target the most profitable keywords and relevant topics
A lack of strategy in thought leadership content targeting the most profitable keywords and relevant topics can lead to missed opportunities. Without a clear plan, Azibo risked producing content that would fail to connect with their target audience, leading to reduced engagement and fewer conversions.
Existing content had suboptimal backlink generation and referral traffic
Content with suboptimal backlink generation and referral traffic can only achieve limited reach and effectiveness. Without quality backlinks, search engines may not recognize the content’s value, resulting in lower rankings and reduced traffic. Azibo’s lack of a strategic approach to backlink generation and referral traffic limited its content’s reach and ability to generate referrals.
In-house marketing team needed support sourcing publications and partners to craft and share quality stories
Azibo’s in-house marketing team required support to craft quality stories, and finding the right publications and partners to share these stories can be a time-consuming process. Azibo’s marketing team also wanted to create a system that allowed them to manage their content more efficiently. Seeking external support can help in-house teams identify and build relationships with relevant partners and publications.

“LeadsPanda has a great project management system in place including a project manager alongside several writers. They were very responsive and prompt on turnarounds and deliverables.”

Michael Bang

Head of Growth, Azibo

HOW LEADSPANDA HELPED

Increased brand awareness through a variety of content types
Creating a variety of content types can help businesses increase brand awareness. LeadsPanda’s team empowered Azibo to diversify its content with blog posts, guest posts, and influencer interviews, giving readers a wealth of choices in how they wish to engage with the brand and its content.
Established thought leadership through a combination of blog posts, influencer interviews, and guest posts
Establishing thought leadership requires a strategic approach to content creation. Businesses must focus on creating high-quality, insightful content that provides value to their target audience. LeadsPanda gave Azibo the tools to expand its content pipeline and publish its content on reputable host sites. This helped position Azibo as a thought leader in the real estate finance space.
Developed an outreach strategy to maintain a strong guest post & influencer interview pipeline
An effective outreach strategy can help businesses maintain a strong content pipeline. In order to consistently publish guest posts, Azibo has to establish relationships with the most influential publications and experts in the industry. By proactively reaching out to publications, influencers, partners, and other potential collaborators, LeadsPanda ensured a steady flow of high-quality content ideas and sources. Azibo leveraged LeadsPanda’s expertise and relationships to consistently produce relevant, useful content for their own site, as well as on partner sites.

“LeadsPanda is able to generate a high volume of influencer and guest posting engagement. This also required an outbound outreach strategy to ensure our pipeline was strong at all times.”

Michael Bang

Head of Growth, Azibo

RESULTS

After working with LeadsPanda, Azibo was able to develop consistent, effective content. It could build strong relationships with popular blogs and websites and leverage those relationships with consistent guest posts. This increased engagement was supported by a series of influencer interviews and blog posts on Azibo’s website that further solidified its position as a reliable and knowledgeable financial services company in the real estate industry.