How Aventri Scaled Content Production and Increased Online Visibility
Great content won’t write itself. However, as Aventri discovered, finding great writers who can boost their capacity to publish content isn’t easy to accomplish.
This is where LeadsPanda came in.
Prior to working with LeadsPanda, Aventri couldn’t publish content regularly. Outsourcing the work was an option, but Aventri caters to a niche industry audience and requires highly specialized writers, which they couldn’t find. Altogether, this led to inconsistent content publication that affected their visibility online and limited their ability to maximize content marketing opportunities. With Leadspanda, they were able to:
Aventri is an event management tech company founded by people whose on-ground, practical experience in event management led to the creation of their end-to-end event solution.
Their proprietary platform offers tools that can help create, shape, and execute events while guaranteeing a seamless attendee experience.
“Our main pain point was bandwidth on our content team. We have some really good writers, but our output goals were greater than our reality.”
“The quality of writing is terrific. Their research is very strong and their flexibility on the content calendar is great, too.”
Aventri’s main challenge was finding a partner agency that could deliver the same level of expertise that their internal team could—if only they had the time to write it themselves. Outsourcing content production to LeadsPanda led to Aventri achieving their content targets. They gained access to a reliable team of industry writers who met the team’s niche technical standards and scaled content production by 100%, leading to a solid boost in online visibility.
“[LeadsPanda] are quick learners and produce quality content. I would recommend them […] we have not seen a better quality of outsourced content production than LeadsPanda .”
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