How Ryvit Increased Their Brand Recognition And Boosted Impressions With Leads Panda

Executive Summary

Ryvit’s objective was to build a strong and consistent communication strategy. Their goal: achieving brand recognition with quality content and increasing the capability to address new opportunities. LeadsPanda was able to help them by:

Developing a consistent guest post strategy that increases brand awareness.

Providing Ryvit with expert writers specialized in SaaS to produce top-quality content for their niche.

Reaching out to top publications and promoting the brand with the target audience.

About Ryvit

Ryvit is a SaaS company providing access and connectivity to Construction ERP solutions via a single platform. Ryvit’s mission is to empower and accelerate the digital transformation of the Construction Industry. The Ryvit platform simplifies the access to leading ERP solutions by enabling connectivity.

CHALLENGES

The internal team is small and doesn’t have the capability to scale up
The company’s small marketing team cannot scale up. In order to achieve brand awareness, a thorough approach with guest posts can increase the recognition in their niche.
Ryvit didn’t have the resources to look for new opportunities
When new opportunities appear, they cannot cope with the full scope of it due to their small scale. Thus, they were losing on revenue avenues and new potential clients
Lack of capacity for handling a consistent guest posting strategy
Marketing efforts were strong but inconsistent thus requiring a full-service marketing approach.

“We have a small-but-mighty marketing team. The full-service experience that LeadsPanda provides was exactly what we needed to bring a new marketing initiative to life. I love that LeadsPanda handles the pitch process, comes up with topics, produces incredible content, and simply asks us to provide some editorial oversight before publishing. I feel like I’ve scaled my team up 3x the size!”

Mike Cisar

Director of Marketing, Ryvit

HOW LEADSPANDA HELPED

Created a full circle approach to guest posting
LeadsPanda designed a complete and tailored outreach strategy. Created and selected a list of premium publications on Ryvit’s niche according to their target audience. LeadsPanda carried out the whole process, from pitching the posts through publication LeadsPanda also conducted follow-ups to ensure the success of the strategy.
Produced a highly-targeted expert content marketing strategy
At LeadsPanda, we are experts in content marketing. Our team of experts in SaaS content produced quality content designed to reach and engage Ryvit’s target audience. LeadsPanda’s experience and expertise in content marketing ensure the content is published in top publications that can drive awareness of the target audience and increase impressions on Ryvit’s website.
Provide a full service that supports and enhance Ryvit’s marketing efforts
LeadsPanda’s full-service strategy provides the necessary leverage for Ryvit’s to scale up and tackle new revenue opportunities.

“The quality of writing is terrific. Their research is very strong and their flexibility on the content calendar is great, too.”

Mike Cisar

Director of Marketing, Ryvit

RESULTS

The fast adoption of technologies and digitalization of construction makes Ryvit’s products and services a much-needed connectivity solution for construction companies. LeadsPanda helped increase the brand’s recognition, increasing impressions, traffic and getting the brand known to their target audience, all while providing support to the marketing team with a full guest post outreach strategy.