The Ultimate List of Content Marketing Statistics

14% – The percentage of companies that don’t have a documented content strategy and have a dedicated content marketing budget. – LinkedIn Technology Marketing Community, 2014 [1]

18% – The percentage of companies that allocate 10% of their total budget to content marketing. – LinkedIn Technology Marketing Community, 2014 [1]

22% – The percentage of total marketing budget that’s spent on content marketing by all B2C marketers. – Content Marketing Institute, 2017 [2]

25% – The percentage of marketers that allocate between 1 and 10% of their marketing budget to marketing technology. – LinkedIn Technology Marketing Community, 2014 [1]

26% – The percentage of total marketing budget that’s spent on content marketing by all B2B marketers. – Content Marketing Institute, 2017 [2]

26% – The percentage of total marketing budget that’s spent on content marketing by the highly successful B2C marketers. – Content Marketing Institute, 2017 [2]

28% – The percentage of the total budget B2B marketers allocate toward content marketing. – Content Marketing Institute/Marketing Profs, 2016 [3]

40% – The percentage of total marketing budget that’s spent on content marketing by the highly successful B2B marketers. – Content Marketing Institute, 2017 [2]

42% – The percentage of the total budget that the most effective B2B marketers allocate toward content marketing. – Content Marketing Institute/Marketing Profs, 2016 [3]

46% – The percentage of the total budget that the most sophisticated B2B marketers allocate toward content marketing. – Content Marketing Institute/Marketing Profs, 2016 [3]

51% – The percentage of B2B marketers that say they are going to increase their content marketing spending over the next year. – Content Marketing Institute/Marketing Profs, 2016 [3]

53% – The percentage of marketers that allocate between 1 and 30% of their marketing budget to marketing technology. – LinkedIn Technology Marketing Community, 2014 [1]

64% – The percentage of companies that have a documented content strategy and a dedicated budget for content marketing. – LinkedIn Technology Marketing Community, 2014 [1]

75% – The percentage of marketers who are increasing the investment they make in content marketing. – Curata, 2016 [4]

88% – The percentage of B2B marketers throughout North America that utilize content marketing. – Content Marketing Institute/Marketing Profs, 2016 [3]

[1] LinkedIn Technology Marketing Community, 2014

[2] Content Marketing Institute, 2017

[3] Content Marketing Institute/Marketing Profs, 2016

[4] Curata, 2016