The Ultimate List of Content Marketing Statistics

30% – The percentage of marketers who believe their organization is actually effective at content marketing. – Content Marketing Institute/Marketing Profs, 2016 [1]

34% – The percentage of marketers who believe developing a consistent content strategy is the biggest marketing challenge. – LinkedIn Technology Marketing Community, 2014 [2]

35% – The percentage of marketers who believe lack of budget is the most difficult B2B marketing challenge. – Content Marketing Institute/Marketing Profs, 2016 [1]

38% – The percentage of marketers who believe measuring content effectiveness is the biggest marketing challenge. – LinkedIn Technology Marketing Community, 2014 [2]

40% – The percentage of marketers who believe brand awareness is the biggest marketing challenge. – LinkedIn Technology Marketing Community, 2014 [2]

42% – The percentage of marketers who believe producing engaging content is the biggest marketing challenge. – LinkedIn Technology Marketing Community, 2014 [2]

43% – The percentage of marketers who believe leadership and market education is the biggest goal of content marketing. – LinkedIn Technology Marketing Community, 2014 [2]

48% – The percentage of marketers who believe their top need for content marketing is curation and aggregation. – Altimeter, 2018 [3]

50% – The percentage of marketers who believe producing enough content variety and volume is the biggest marketing challenge. – LinkedIn Technology Marketing Community, 2014 [2]

51% – The percentage of marketers who believe lack of time and bandwidth to create their content is the biggest marketing challenge. – LinkedIn Technology Marketing Community, 2014 [2]

52% – The percentage of marketers who believe measuring ROI on a content marketing program is the most difficult B2B marketing challenge. – Content Marketing Institute/Marketing Profs, 2016 [1]

53% – The percentage of marketers who believe their top need for content marketing is distribution. – Altimeter, 2018 [3]

57% – The percentage of marketers who believe producing content consistently is the most difficult B2B marketing challenge. – Content Marketing Institute/Marketing Profs, 2016 [1]

57% – The percentage of marketers who believe measuring content effectiveness is the most difficult B2B marketing challenge. – Content Marketing Institute/Marketing Profs, 2016 [1]

59% – The percentage of marketers who believe lead generation is the biggest goal of content marketing. – LinkedIn Technology Marketing Community, 2014 [2]

60% – The percentage of marketers who believe producing engaging content is the most difficult B2B marketing challenge. – Content Marketing Institute/Marketing Profs, 2016 [1]

60% – The percentage of marketers who believe their top need for content marketing is creation. – LinkedIn Technology Marketing Community, 2014 [2]

63% – The percentage of marketers who believe their biggest challenges are generating traffic and generating leads. – HubSpot, 2017 [4]

67% – The percentage of marketers who believe their top need for content marketing is audience identification and targeting. – Altimeter, 2018 [3]

67% – The percentage of marketers who believe their top need for content marketing is analytics. – Altimeter, 2018 [3]

89% – The percentage of marketers that believe improving their ability to measure and analyze marketing impact as a high priority. – Demand Gen Report, 2017 [5]

[1] Content Marketing Institute/Marketing Profs, 2016

[2] LinkedIn Technology Marketing Community, 2014

[3]  Altimeter, 2018

[4]  HubSpot, 2017

[5] Demand Gen Report, 2017