The Ultimate List of Content Marketing Statistics

Looking for the latest content marketing statistics and trends?
Discover hundreds of content marketing statistics and metrics on SEO, blogging, strategy, email marketing, podcasts, webinars, and more.

Content Strategy

9% – The percentage of marketers that plan to add Medium in the next year. – HubSpot, 2018 [1]

28% – The percentage of people who practice content segmentation by pain point. – LinkedIn Technology Marketing Community, 2014 [2]

29% – The percentage of leading marketers who reuse and repurpose their content. – Curata, 2016 [3]

30% – The percentage of marketers who create content by geography. – Curata, 2016 [3]

30% – The percentage of marketers who create content by account or customer. – Curata, 2016 [3]

30% – The percentage of marketers that have a documented content strategy in place. – LinkedIn Technology Marketing Community, 2014 [2]

35% – The percentage of people who practice content segmentation as a stage in the buying cycle. – LinkedIn Technology Marketing Community, 2014 [2]

38% – The percentage of marketers who create content by vertical. – Curata, 2016 [3]

42% – The percentage of companies that hired a dedicated content strategist executive. – Curata, 2016 [3]

42% – The percentage of marketers that have a non-documented content strategy. – LinkedIn Technology Marketing Community, 2014 [2]

42.5% – The percentage of companies that were increasing their content marketing staff in 2016. – Curata, 2016 [3]

44% – The percentage of marketers who say their organization doesn’t have a documented strategy for managing their content as a type of business asset. – Content Marketing Institute/ Intelligent Content Conference, 2017 [4]

45% – The percentage of B2C marketers who believe visual content is the most important form. – Content Marketing Institute, 2017 [5]

46% – The percentage of marketers who say their organization actually has a documented strategy for managing their content as a type of business asset. – Content Marketing Institute/ Intelligent Content Conference, 2017 [4]

47% – The percentage of buyers who look at 3-5 pieces of content before contacting a sales rep. – Demand Gen Report, 2016 [6]

48% – The percentage of marketers who support 3-5 buying stages utilizing dedicated content. – LinkedIn Technology Marketing Community, 2014 [2]

50% – The percentage of B2B marketers success increase for 2017 attributed to content distribution. – Content Marketing Institute, 2017 [5]

52% – The percentage of marketers who support 2-4 roles as well as buyer personas utilizing dedicated content. – LinkedIn Technology Marketing Community, 2014 [2]

53% – The percentage of B2C marketers success increase for 2017 attributed to content distribution. – Content Marketing Institute, 2017 [5]

53% – The percentage of people who practice content segmentation by product and service category. – LinkedIn Technology Marketing Community, 2014 [2]

54% – The percentage of people who believe triggering a response or action is one of the top 3 things that actually make your content more effective. – LinkedIn Technology Marketing Community, 2014 [2]

57% – The percentage of people who believe engaging and compelling storytelling is one of the top 3 things that actually make your content more effective. – LinkedIn Technology Marketing Community, 2014 [2]

58% – The percentage of people who believe audience relevance is one of the top 3 things that actually make your content more effective. – LinkedIn Technology Marketing Community, 2014 [2]

63% – The percentage of marketers who create content by buyer persona. – Curata, 2016 [3]

70% – The percentage of marketers who don’t have a consistent or integrated content strategy. – Altimeter, 2018 [7]

72% – The percentage of B2C marketers success increase for 2017 attributed to content creation. – Content Marketing Institute, 2017 [5]

72% – The percentage of B2B marketers success increase for 2017 attributed to content strategy. – Content Marketing Institute, 2017 [5]

72% – The percentage of marketers that have a content strategy in place. – LinkedIn Technology Marketing Community [2]

75% – The percentage of B2C marketers success increase for 2017 attributed to content strategy. – Content Marketing Institute, 2017 [5]

78% – The percentage of content marketers who use press release services within their content market strategy. – Content Marketing Institute, 2017[5]

78% – The percentage of B2B marketers success increase for 2017 attributed to content creation. – Content Marketing Institute, 2017 [5]

82% – The percentage of B2C marketers who believed delivering content consistently was 1 of the top 5 important traits for 2017. – Content Marketing Institute, 2017 [5]

82% – The percentage of B2C marketers who believed agreeing that their organization has realistic content marketing expectations was 1 of the top 5 important traits for 2017. – Content Marketing Institute, 2017 [5]

84% – The percentage of B2C marketers who believed focusing on creating content for the audience instead of the brand was 1 of the top 5 important traits for 2017. – Content Marketing Institute, 2017 [5]

86% – The percentage of B2B marketers who believed agreeing that the organization has realistic content marketing expectations was 1 of the top 5 important traits for 2017. – Content Marketing Institute, 2017 [5]

87% – The percentage of buyers who believe content is more credible when shared by an industry influencer. – Demand Gen Report, 2017 [8]

87% – The percentage of B2C marketers who believed prioritizing quality content over quantity was 1 of the top 5 important traits for 2017. – Content Marketing Institute, 2017 [5]

88% – The percentage of B2B marketers who believed that agreeing that the organization values craft and creativity for content creation was 1 of the top 5 important traits for 2017. – Content Marketing Institute, 2017 [5]

89% – The percentage of B2B marketers who believed the organization being committed to content marketing was 1 of the top 5 important traits for 2017. – Content Marketing Institute, 2017 [5]

92% – The percentage of B2B marketers who believed agreeing that the organization is dedicated to building audiences was 1 of the top 5 important traits for 2017. – Content Marketing Institute, 2017 [5]

92% – The percentage of marketers that say their organization looks at content as a type of business asset. – Content Marketing Institute [5]

93% – The percentage of B2C marketers who believed the organization being committed to content marketing was 1 of the top 5 important traits for 2017. – Content Marketing Institute, 2017 [5]

96% – The percentage of B2B buyers who want more input from industry thought leaders in the content they read. – Demand Gen Report, 2016 [6]

97% – The percentage of marketers who are using prescriptive content. – Curata, 2016 [3]