The Ultimate List of Content Marketing Statistics

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Visual Content

4% – The percentage of visuals that are gifs and memes. – Social Media Today, 2019 [1]

4.3% – The percentage of engagement rates for live videos on Facebook. – Telescope, 2017 [2]

5% – The percentage of engagement driven by gifs and memes. – Social Media Today, 2019 [1]

7% – The percentage of visuals that are videos and presentations. – Social Media Today, 2019 [1]

8% – The percentage of B2C marketers over B2B marketers that want to use Pinterest for visual content. – Pew Research Center, 2015 [3]

8% – The percentage of times where 10-15 hours are spent in a week producing visuals. – Social Media Today, 2019 [1]

9% – The percentage of times where 15 or more hours are spent in a week producing visuals. – Social Media Today, 2019 [1]

10% – The percentage of times where freelance designers are used to create visual content. – Social Media Today, 2019 [1]

10% – The percentage of marketers who believe visuals are somewhat important. – Social Media Today, 2019 [1]

11% – The percentage of B2C marketers over B2B marketers that believe visual content is most important. – Social Media Marketing, 2018 [4]

11% – The percentage of times where 5-10 hours are spent in a week producing visuals. – Social Media Today, 2019 [1]

11% – The percentage of times where software or even multiple tools and options are used to create visual content. – Social Media Today, 2019 [1]

12% – The percentage by which infographics increase web traffic. – Demand Gen Report, 2014 [5]

12% – The percentage of engagement driven by stock photos. – Impact, 2019 [6]

12% – The percentage of visuals that are charts and data visualization. – Social Media Today, 2019 [1]

12% – The percentage of engagement driven by stock photography. – Social Media Today, 2019 [1]

13% – The percentage of marketers who would not automate any part of their visual creation process. – Social Media Today, 2019 [1]

14% – The percentage of marketers who believe their biggest struggle in producing the most engaging content is getting wide reach. – Social Media Today, 2019 [1]

14% – The percentage of marketers who predict spending 21-30% of their budget on visual content in 2019. – Social Media Today, 2019 [1]

16% – The percentage of marketers who would automate the application of their brand to visual content if possible. – Social Media Today, 2019 [1]

17% – The percentage of marketers that will spend over 30% of budget on visual. – Impact, 2019 [6]

17% – The percentage of marketers that spent 21-30% of their budget on visuals in 2018. – Social Media Today, 2019 [1]

17% – The percentage of marketers that spent over 30% of their budget on visuals in 2018. – Social Media Today, 2019 [1]

19% – The percentage by which open rates are increased by using the word ‘video’ in email subject lines. – Invodo, 2018 [7]

20% – The percentage of engagement driven by charts and data visualization – Social Media Today, 2019 [1]

20% – The percentage of marketers who believe their biggest struggle in producing the most engaging content is sourcing good data. – Social Media Today, 2019 [1]

21% – The percentage of marketers who believe on a scale of 1 to 10 that the difficulty of producing consistent visual content is a 3 or lower. – Social Media Today, 2019 [1]

21% – The percentage of marketers who believe visuals are quite important. – Social Media Today, 2019 [1]

23% – The percentage of engagement driven by video. – Impact, 2019 [6]

24% – The percentage of marketers that spent 11-20% of their budget on visuals in 2018. – Social Media Today, 2019 [1]

24% – The percentage of marketers who predict spending 11-20% of their budget on visual content in 2019. – Social Media Today, 2019 [1]

29% – The percentage increase for people who view 360 degree videos over traditional videos. – Magnifyre, 2018 [8]

29% – The percentage of marketers who would automate the resizing of visuals for social media platforms for their visual creation process. – Social Media Today, 2019 [1]

30% – The percentage of times where in-house designers are used to create visual content. – Social Media Today, 2019 [1]

30% – The percentage of marketers who predict spending less than 10% of their budget on visual content in 2019. – Social Media Today, 2019 [1]

31% – The percentage of marketers who believe their biggest struggle in producing the most engaging content is great design. – Social Media Today, 2019 [1]

32% – The percentage of marketers that claim visual images are the most important type of content they have for business. – Social Media Examiner, 2018 [9]

32% – The percentage of marketers who predict spending over 30% of their budget on visual content in 2019. – Social Media Today, 2019 [1]

32% – The percentage of marketers who believe on a scale of 1 to 10 that the difficulty of producing consistent visual content is between a 4 and a 6. – Social Media Today, 2019 [1]

35% – The percentage of marketers that utilize live video as of 2018. – Social Media Examiner, 2018 [9]

35% – The percentage of times where less than 2 hours are spent in a week producing visuals. – Social Media Today, 2019 [1]

35% – The percentage of marketers who believe their biggest struggle in producing the most engaging content is consistency. – Social Media Today, 2019 [1]

36% – The percentage of higher recall for viewers watching virtual reality how-to over YouTube videos. – Hubspot, 2018 [10]

37% – The percentage of visuals utilized by marketers that are original graphics. – Social Media Today, 2019 [1]

37% – The percentage of times where 2-5 hours are spent in a week producing visuals. – Social Media Today, 2019 [1]

40% – The percentage of engagement driven by original graphics. – Impact, 2019 [6]

40% – The percentage of visuals utilized that are stock photography. – Social Media Today, 2019 [1]

42% – The percentage of marketers that spent less than 10% of their budget on visuals in 2018. – Social Media Today, 2019 [1]

42% – The percentage of marketers who would automate autogenerating multiple design variations based on content. – Social Media Today, 2019 [1]

43% – The percentage of B2C marketers that believe pre-produced video is the top successful piece of content when it comes to marketing. – Content Marketing Institute, 2018 [11]

45% – The percentage of marketers who say at least 91% – 100% of their content contains visuals as of 2017. – Social Media Today, 2019 [1]

47% – The percentage of marketers who believe on a scale of 1 to 10 that the difficulty of producing consistent visual content is a 7 or higher. – Social Media Today, 2019 [1]

49% – The percentage of individuals who purchase 5 or even more products that they have pinned. – Jeff Bullas, 2015 [12]

49% – The percentage of times where online tools or graphic design software’s are used to create visual content. – Social Media Today, 2019 [1]

50% – The percentage of 18-34 year old YouTube subscribers who will watch a new video on their favorite channel immediately, no matter what they’re doing. – Think WIth Google, 2017 [13]

51% – The percentage of B2B marketers that consider creating visual assets to be a priority in content marketing strategy. – Content Marketing Institute, 2018 [11]

54% – The percentage by which consumers claimed to want more video content from brands and businesses they like according to survey in 2018. – HubSpot, 2017 [14]

55% – The percentage of total videos from smartphones that are 20 minutes or longer. – Ooyala, 2018 [15]

55% – The percentage by which B2C content creators believe creating visual content is a top priority. – Content Marketing Institute, 2018 [11]

56% – The percentage of marketers who say they use visuals nearly 100% of the time in 2018. – Social Media Today, 2019 [1]

60% – The percentage by which online tools and graphic design software use increased from 2016. – Social Media Today, 2019 [1]

62% – The percentage of B2B marketers that rate video as an effective aspect of content marketing. – Content Marketing Institute, 2018 [11]

63% – The percentage of video used in social media marketing – Social Media Examiner, 2018 [9]

65% – The percentage increase of what people retain of information after three days when images are included. – Brain Rules, 2018 [16]

65% – The percentage by which infographics have increased in usage over a four year period and among B2B marketers. – Content Marketing Institute, 2018 [11]

65% – The percentage by which click-through rates are increased by using the word ‘video’ in email subject lines. – Invodo, 2014 [17]

69% – The percentage of marketers who believe visuals are either an absolute necessity or very important. – Social Media Today, 2019 [1]

70% – The percentage of YouTube viewers who check out videos to get help with problems. – Think With Google, 2018 [18]

80% – The percentage of marketers that use visual aspects for social media marketing. – Social Media Examiner, 2018 [9]

80% – The percentage of pins that are re-pinned. – Jeff Bullas, 2015 [12]

82% – The percentage by which Cisco believes global internet traffic directly from videos is going to make up consumer internet traffic by the year 2021. – Cisco, 2019 [19]

82% – The percentage of people who expect that people are focused on developing AR experiences from their smartphones. – Perkinscoie, 2018 [20]

83% – The percentage by which YouTube is the global consumer leading source for video content. – HubSpot, 2018 [10]

85% – The percentage of videos from Facebook that are not watched with sound. – Digiday, 2016 [21]

85% – The percentage of adults that watch content on more than one device at the same time. – Think With Google, 2018 [18]

88% – The percentage of people who purchase a product that they pin. – Jeff Bullas, 2015 [12]

88% – The percentage of marketers who utilize visuals in over 50% of their content. – Social Media Today, 2019 [1]

92% – The percentage of videos posted to Facebook as a native video. – Quintly, 2017 [22]

150% – The percentage by which Tweets using images get more retweets over those who do not have images. – Buffer, 2013 [23]

150% – The percentage by which the use of freelance designers for creating visual content was decreased since 2016. – Social Media Today, 2019 [1]

323% – The percentage by which directions utilizing illustrations compared to no illustrations increased the quality of the work. – Springer Link, 1982 [24]