The Ultimate List of Content Marketing Statistics
Looking for the latest content marketing statistics and trends?
Discover hundreds of content marketing statistics and metrics on SEO, blogging, strategy, email marketing, podcasts, webinars, and more.
Webinars
5% – The percentage of attendees who prefer a 20 minute webinar. – Medium, 2017 [1]
10% – The percentage of attendees who prefer a 1 hour webinar. – Medium, 2017 [1]
15% – The percentage of attendees who claimed to be engaged by slideshows or other visuals. – Medium, 2017 [1]
15% – The percentage of registrations for a webinar that occur within 3-4 weeks before the event. – GoTo Webinar, 2017 [2]
16% – The percentage of people who prefer a webinar to be scheduled at or after noon. – Medium, 2017 [1]
17% – The percentage of people that will sign up over 15 days before the event. – Medium, 2017 [1]
24% – The percentage of webinar sign-ups that occur on Tuesday. – GoTo Webinar, 2017 [2]
25% – The percentage of attendees that prefer a webinar to occur on a Thursday. – GoTo Webinar, 2017 [2]
26% – The percentage of people who prefer a webinar to be scheduled at 10 or 11 am. – Medium, 2017 [1]
27% – The percentage of attendees who register 2-7 days before a webinar occurs. – GoTo Webinar, 2017 [2]
28% – The percentage of people who watch webinars and signed up after registration ended. – Medium, 2017 [1]
29% – The percentage of attendees that don’t register until the day of the event. – Medium, 2017 [1]
32% – The percentage of people who prefer a webinar to be scheduled at 11 am. – Medium, 2017 [1]
32% – The percentage of attendees who claimed to be most engaged by a passionate and energetic host. – Medium, 2017 [1]
33% – The percentage (approximately) of those who sign up for your webinar that actually attend. – Medium, 2017 [1]
33% – The percentage of attendees that sign up for a webinar the day it occurs. – Medium, 2017 [1]
38% – The percentage of attendees that claimed interesting and relevant content was the most engaging aspect. – Medium, 2017 [1]
41% – The percentage of attendees who prefer a 30 minute webinar. – Medium, 2017 [1]
44% – The percentage of attendees who prefer a 45 minute webinar. – Medium, 2017 [1]
47% – The percentage of registrations that occur for a webinar between 8 am and 10 am. – GoTo Webinar, 2017 [2]
47% – The percentage of increase to event views 10 days after an event. – BrightTalk, 2017 [3]
66% – The percentage of webinars that have 50 or less attendees. – GoTo Webinar, 2017 [2]
69% – The percentage of people who will sign up for your webinar within the same week that it occurs. – GoTo Webinar, 2017 [2]
84% – The percentage of B2B customers who watch replays rather than live events. – GoTo Webinar, 2017 [2]
90% – The percentage of Twitter video plays that takes place through a mobile device. – HubSpot, 2018 [4]
92% – The percentage of attendees who want live question and answer at the end of their webinar. – Medium, 2017 [1]