Your LinkedIn page is not only a professional networking platform; it is the gateway to your brand’s ideals, company culture, and achievements. And it is for those very reasons that you must not undermine the importance of some of its features, like the banner, for instance. There are no strict rules that require the use of the LinkedIn banner. However, some noted industry experts believe that it can make a positive impact in forming impressions and creating a perception of the brand or company as a whole. 

What is a LinkedIn banner, and why do you need one? 

The banner is a photo panel feature placed at the top of your profile, a feature very similar to cover photos used on Facebook and X. The banner gives your page a complete and polished appearance. There’s a high likelihood that your LinkedIn profile may fail to grab the viewer’s attention if you continue to use the default banner. You can use this space creatively by infusing it with a logo, color/ design, or a message that reinforces the company’s ethos and brand value. 

Why is a LinkedIn banner an essential feature?

In a world that relies heavily on first impressions, a LinkedIn banner can help you stand out from the crowd. A well-designed banner can convey professionalism and invite engagement. 

So, what goes on the LinkedIn banner?

The banner can be used to share vital information about your business – it could be a professional tagline, work experience, contact information, or Calls to Action (CTA’s) to visit your website or portfolio. 

To get a well-rounded banner, keep the following points in mind:

• Dimensions: Since the recommended size is 1584 pixels wide by 396 pixels tall, keep your banner well-laid out and within these dimensions. 
• Uniformity: Choose fonts, highlights, imagery, etc, that align well with your company brand’s logo or emblem. 
• Keep it simple: Avoid too many elements crammed into the banner space. Keep it minimal, clean, and concise.
• Periodic Check: As time passes, periodically update your banner. If you have new services to offer or if you’ve reached a new milestone, you could use that to your advantage in the banner. 
• Product Picture: Display your product or service to engage the page visitors. 
• Flex Team Members: An image of your workforce or your dream team speaks volumes about how much you appreciate their contribution.  

Here are some eye-catching LinkedIn banner examples of notable companies and brands. 

Shopify

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Shopify is an e-commerce platform used by both large and small companies to sell their products and manage their online stores. They help create online stores and oversee everything from payment processing to marketing, sales, analytics, and reporting. 

On Point Visual Language 

The graphics presented on Shopify’s banner reflect the ease of building an e-commerce shop from anywhere in the world. A seamless network bridges the gap between customers, retailers, and business owners.  

GE

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General Electric Company (GE) was formed as a multinational conglomerate in 1892 in  Boston, Massachusetts. Over the years, the company has transitioned from a conglomerate-centric model to focusing on three key business components: energy solutions, jet engines, and healthcare technologies.  

A Strong Visual Choice 

A neat and clean illustration with a minimalist layout can be very endearing. The illustration, a jet engine and a wind turbine, indicates their main businesses, namely GE Aerospace and GE Vernova. The banner reflects GE’s dual commitment to engineering excellence and sustainable innovation.

Stella McCartney 

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British designer Stella McCartney launched her eponymous luxury fashion brand in 2001. The renowned fashion house is a pioneer in introducing eco-friendly fashion in the luxury sector. McCartney believes in following sustainable and ethical practices, which are reflected in her line of apparel and accessories. 

Capturing the Brand’s Essence 

The visual centers around luxury and style, aligning with the brand’s high-end fashion identity. The banner features a Beverly Hills road sign highlighting glamour and global fashion influence. The street sign and bag imagery together create a modern, street style meets couture aesthetic. 

Keep America Beautiful 

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Keep America Beautiful (KAB) is a nonprofit organization founded to bring people together to keep their surroundings clean and beautiful. KAB’s mission includes bringing an end to littering, improving recycling, and encouraging plantation. 

A Banner With Purpose 

The LinkedIn banner shows an enthusiastic group of communities spanning all age groups coming together to plant trees and promote the idea of ‘Clean Neighborhoods’. Further, it demonstrates team spirit and a passion for a shared common cause. 

National Geographic 

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National Geographic was a publication that covered a broad range of topics back in the day. Today, with its expansive digital presence, it is attributed as a multifaceted organization that focuses on science and nature, history and culture, travel and geography, as well as education. 

Visually On-Brand 

The image on the banner features a panoramic view of an untouched natural landscape with floating glaciers set against a majestic sky. The cinematic still photograph is a reflection of National Geographic’s core identity – exploring, documenting, and celebrating the natural world. 

AT&T

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AT&T is the third-largest wireless carrier in the United States. Apart from offering wireless communication services, broadband and internet services, it also provides telecommunication equipment. Their other products include advanced connectivity services like fiber ethernet and fixed wireless. 

Smart Use of Branding 

The thoughtful use of primary brand colors, along with the strategic inclusion of their tagline, effectively sums up the brand’s identity and promise. Their banner is a good example of how to effectively utilize brand style. 

Christie’s

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The UK-based auction house is one of the world’s leading art and luxury businesses. They conduct auctions in 80 different categories, ranging from fine art to jewellery to wine. They also offer services like art appraisal, art financing, international real estate, and educational opportunities. 

An Inside Look

The Christie’s LinkedIn banner is a still image from one of their ‘Live’ auctions, which features associates and the auctioneer in action. This gives the viewer a snippet into the world of art business. 

National Basketball Association (NBA)

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The NBA is synonymous with America’s sporting spirit. The professional basketball league’s mission is to inspire and connect people through the power of basketball. 

High-Energy Storytelling 

The striking visuals on the banner convey a very palpable energy that comes across as energetic, inclusive, and purpose-driven. The banner showcases a diverse array of the NBA’s broad portfolio, accompanied by the bold slogan “Bring Your Game!”—inviting the viewer to be part of this prestigious organization.

Kinsta 

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Kinsta, a web hosting provider, is used by businesses that rely on high-performance infrastructure. The B2B, SaaS business specializes in managing WordPress hosting, database hosting, application hosting, and free static site hosting. 

Highlighting Credibility 

The software company has consistently proven that it’s a trusted brand; hence, the strategic placement of the badge of achievement. Adding accolades or milestones on the banner can amplify your credibility in general.

Whole Foods Market

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Whole Foods Market is a supermarket chain that specializes in natural and organic foods. Apart from the US, they also have a presence in Canada and the UK. The company is committed to responsible sourcing, environmental stewardship, and community engagement. 

People-Centric Messaging

A happy team of members means you endorse a diverse and inclusive workforce. Putting that on a banner means you may greatly benefit from it when it comes to talent acquisition. Consequently, this can lead to increased engagement and interest in your company, ultimately enhancing your integrity.

In conclusion, a LinkedIn banner provides your page with a distinctive identity. It’s important not to overlook this feature—create a banner that reflects your brand’s goals or core values to keep your profile engaging and current. 

Feel free to share your thoughts or comments in the section below. You can also join the conversation on our LinkedIn or X account. We’d love to hear from you!