How to Measure Success in Multi-Channel Advertising Campaigns
Multi-channel advertising campaigns are critical in today's fast-paced digital landscape. According to a survey by Zoominfo, 86% of consumers regularly "channel hop" across at least two channels. Yet only 14% of organizations say they run coordinated multi-channel ad campaigns. If you're not using a multi-channel approach, you're missing out. However, planning and executing a multi-channel