Before the world realized that the Internet could be used as a tool for advertising, it was all just about content. Traffic to any website was driven by content. This still holds true until today—you just have to contend with a lot of clutter. And this ultimately means that content is even more relevant than

If you run an e-commerce business then you might have noticed that your audience’s short attention spans have probably incurred a significant amount of business expense for your company. Today, the average internet user is connected to at least one social media network that sends constant updates about friends and family from all over the

As an e-commerce business, it’s not enough that you’re able to generate leads—you also need a strategy that will nurture them into becoming actual customers. A study conducted by Marketing Sherpa notes that 73% of leads are typically not ready to make a purchase after they initially give you their pertinent details such as email

If you’re running a blog for higher education, sometimes, the problem isn’t that you’re not prepared for all the logistical challenges such as scheduling, consistency, and formatting, that you might face. There are instances that the most basic thing you have to worry about is coming up with engaging and relevant content ideas on a

Lead generation is crucial to any business, but it’s getting harder to convert quality leads into long-term customers. With the increase in email and inbox spam, people are less willing to give out their email address or any other well-guarded contact information. The statistics paint a gloomy scenario. Business research and advisory company SiriusDecisions conducted

Content marketing is booming. Did you know that more than 2 million blogs are published every day? That’s 2 million blogs fighting for people’s attention. This does not include the social media posts that internet users are seeing on their feeds and emails they’re getting in their inboxes. Clearly, getting your content noticed by your

The education industry is a thriving business worth $19.4 billion. Tapping into this growing industry means there’s a lot of potential for your own institution to flourish.  And one of the best ways to do this, is by starting a well-thought out content management plan that includes a relevant and engaging higher education blog. Maintaining

One of the biggest mistakes that an ecommerce company can make in this era of competitive online marketing? Creating content just for the sake of having them. It’s very likely that your competition has been putting more thought and effort into their content marketing. As a result, they’re not only able to create relevant and

A well-executed content marketing plan has the ability to improve your business’ performance. Content can draw audiences to your site, it can speak directly to your users, it puts your products and services in a context that is relatable and impactful. In addition, according to Demand Metric, 20% of Internet users’ online time is spent

Various content will accomplish different things for your ecommerce site. In our years in the industry, we found that four specific types have proven themselves especially effective. You can write something that will highlight your credibility in the industry, attract users to your product or service, establish rapport with customer, or write something that will