To understand the scale and value that content creation has for marketing overall, you need to take a look at the numbers. We gathered and reviewed the most up-to-date data that explains content marketing by the numbers to help illustrate the impact it has on our ever-evolving industry.   We’ve divided the different figures into key

Social media is a critical part of your overall content marketing success. You have to be on Facebook. You’re losing if you’re not on YouTube. You need to make your voice heard on Twitter.  Right? 

A big part of your brand’s success is rooted in whether your customers recognize your brand and can differentiate it from your competition.  Staying top-of-mind among your customers is not an easy task, however—especially in an era where online buzz is easy to start and information is so easy to disseminate. So, how can you

Through the years, you have probably seen how visuals can truly complement your overall marketing strategy. They have become a valuable tool for content marketers whether you’re running a small startup or a well-established blue chip organization.  That said, how well are you using all the available visual content marketing assets that you have at

For those who need a link building strategy that will hold up over time, turn your attention to guest posting. A guest post can withstand the various algorithm changes that Google implements through the years and has remained an effective way to boost your search visibility and online credibility.  But many businesses interested in guest

If content marketing is a big part of your overall marketing arsenal, then you know how powerful it is.   Through content marketing, you can drive awareness, inform, generate leads, build trust, and boost traffic for your brand or business. Like any marketing technique, if you make sure it’s backed by a solid strategy, you will

Before the world realized that the Internet could be used as a tool for advertising, it was all just about content. Traffic to any website was driven by content. This still holds true until today—you just have to contend with a lot of clutter. And this ultimately means that content is even more relevant than

If you run an e-commerce business then you might have noticed that your audience’s short attention spans have probably incurred a significant amount of business expense for your company. Today, the average internet user is connected to at least one social media network that sends constant updates about friends and family from all over the

As an e-commerce business, it’s not enough that you’re able to generate leads—you also need a strategy that will nurture them into becoming actual customers. A study conducted by Marketing Sherpa notes that 73% of leads are typically not ready to make a purchase after they initially give you their pertinent details such as email

If you’re running a blog for higher education, sometimes, the problem isn’t that you’re not prepared for all the logistical challenges such as scheduling, consistency, and formatting, that you might face. There are instances that the most basic thing you have to worry about is coming up with engaging and relevant content ideas on a