A lead magnet is a free, valuable resource that you offer in exchange for a potential customer’s email address. It is considered an effective tool for generating leads, which means you can attract new prospects to your business. 

Below, we’ll explore the best lead magnet tools, templates, and free resources as well as lead magnet funnels to create high-converting landing pages so that you can start growing your email list. 

Canva: The Go-To Lead Magnet Creator

With a free plan, you can ask Canva to create lead magnets, such as e-books, PDFs, checklists, and templates. The easy-to-navigate tool lets you design, customize, and download your lead magnet as a PDF. All the more, if you want to skip the designing process, you can also opt for the ready-to-use templates.

MailerLite: For Email Marketing and Lead Magnet Delivery

To deliver your lead magnet and grow your email list, you need an effective email marketing platform that supports the best tools available. MailerLite is a top email marketing tool with a free version that allows you to create landing pages and lead capture forms. You can use MailerLite to create a lead magnet funnel and distribute your lead magnet automatically to every new lead. MailerLite helps you capture email addresses and manage your email list with ease. 

Kit: Build Lead Magnet Funnels with Ease

With a free plan, Kit (formerly known as ConvertKit) lets you create landing page templates, capture email addresses, and deliver your lead magnet instantly. This tool, like Canva, focuses on creators and makes it simple to create high-converting lead magnets that help you build and grow your email list. You can use their templates for different types of lead magnets—like a PDF, video lead, or template. It’s perfect for creating your first lead magnet while optimizing your lead magnet funnel using the tools available here.

HubSpot: All-in-One Lead Generation Tool

HubSpot’s free marketing tool offers landing page templates, lead capture forms, and email marketing features. You can use HubSpot to build lead magnets, manage your email list, and improve your lead generation strategy. Small businesses can benefit from HubSpot’s free version if they want to create a unique and high-converting lead magnet in less time. 

WordPress: Lead Magnet Plugins

If your website runs on WordPress, there are several popular lead magnet plugins. These plugins offer templates and tools that help you build forms for lead capture and create the lead magnet landing page. They provide the best tools and offer different types of lead magnets that are effective and engaging for your use. 

Conclusion

Whether you use Canva, MailerLite, Kit, or HubSpot, these completely free resources make your lead magnet creation easy and effective. Remember, the right set of tools can help you streamline and optimize your lead generation efforts. And in no time, you’ll start to notice your efforts pay off. 

Make sure you give these tools a try and let me know how well they work for you. Or if you know of a lead magnet tool that you swear by, then do share your thoughts with us in the comment section below, or connect with us on our X page or LinkedIn account.