Businesses, whether small, medium, or large, rely on tools to support their respective content marketing strategies. After all, content marketing is one of the most effective strategies for attracting customers, building brand loyalty, and increasing sales.

Enterprise owners, local retailers, and online businesses can benefit from utilizing the right tools effectively to not only grow their businesses and reach their audiences but also to build meaningful customer relationships.

The tools listed below target different aspects of content marketing, including creating and managing content, optimizing for SEO, scheduling, and planning all your content, which ultimately streamlines your workflow with measurable results. Let’s look at some of these tools.

Canva: 

The easy-to-use platform is one of the best for creating powerful visuals. With several customizable templates readily available, you can make a social media post, a flyer/poster, blog graphics, banners, a GIF, and much more. It’s perfect for local promotions, product announcements, or branding your online content. Additionally, Canva’s AI-powered features, such as Magic Studio and AR (Augmented Reality)-enhanced social media posts, create eye-catching content tailored for platforms like TikTok and Instagram Reels.

Grammarly: 

An indispensable editing tool, Grammarly, helps with blogs, ad copies, emails, and simple articles.  At the beginning, you’ll be prompted to choose what goals you’d like your writing to reflect, and for me, that has been very helpful. It catches grammar errors, provides suggestions, and prompts tone and voice adjustments, which help in delivering crisp and well-rounded written content. The premium version’s plagiarism checker guarantees originality- a must for SEO-driven online content.

Vista Social:

This is an all-in-one social media management platform that helps businesses and organizations manage their social media presence effectively and efficiently. It monitors the reach of your social media posts, such as the number of times people saw, liked, or interacted with the post. It comes equipped with an in-built calendar that can help you manage your social media strategy while also allowing team members to collaborate and work on campaigns together. The built-in CRM (customer relationship management) helps businesses manage contacts and communicate with customers who have enquiries, all from the same platform.

Semrush: 

This digital marketing tool is best used when you want to reach your potential audience. If there’s an opportunity to fill a gap in your campaign, SEMrush will be able to identify it. The tool helps businesses enhance their online visibility through keyword research, competitive analysis, content optimization, and backlink analysis. It monitors rankings, examines competitors, and improves your site for search engines. Whether you’re a local business or an online-run enterprise, it will offer relevant keywords most used by your audience to increase your discoverability.

Mailchimp: 

You can use this tool specifically for email marketing purposes, as it is still considered an effective way to market your product. It comes equipped with ready-to-use templates that allow you to create various types of emails, including newsletters, transactional emails, and promotional emails. Additionally, they offer automation features and services such as website building. You can also track and monitor the performance of emails by tracking open rates, click-through rates, and other key metrics.

Google Analytics: 

This tool is great for gauging how well your audience perceives your web content and whether they interact with it. It tracks traffic and analyses user behaviour, which will eventually help you refine your marketing strategy. If you’re running a local business, you can profit from tracking location-based searches. It will provide you with opportunities to improve areas within your content strategy.

Give these tools a try and let me know how it works out for you. If you have any questions, feel free to leave them below or join the conversation on Twitter or LinkedIn.