How Education Futures Group Boosted Their Organic Traffic Through Quora Marketing

Executive Summary

Educational institutions, businesses, and organizations consistently conduct comprehensive research and rely on the resultant insights to craft effective policies. These processes often begin as simple online queries on platforms like Quora.

Education Futures Group, a globally focused education thought leadership and research network, regularly engages with potential customers and educates their audience on Quora. However, consistently producing detailed and effective Quora answers that led to increased conversions was challenging for the organization. LeadsPanda helped Education Futures Group achieve the following results:

Quick turnaround times

Consistent reader engagement

On-brand Quora answers

About Education Futures Group

Education Futures Group works with schools, universities, and states to build a globally focused education thought leadership and research network. Its influence on policy making and research has improved the lives of students and educators alike since its inception in 2009. Education Futures Group aims to use its research and expertise to help the education sector evolve in the coming years.

CHALLENGES

Quora marketing was a relatively new marketing strategy for the customer
Most businesses are familiar with the basics of how to develop and publish blog posts or a series of social media posts. However, using Quora marketing as part of an effective lead generation strategy requires a unique approach. Education Futures Group wanted to reach its customers where they were asking questions it was perfectly positioned to answer. The client’s in-house marketing team was inexperienced in this new method of marketing and needed to outsource the crafting of answers to meet their customers’ demands.
Crafting custom answers for each question could be highly time consuming
Quora is used by millions all over the world. This can make the questions asked extremely varied. Each query requires a customized answer that is suited to the reader’s experience, demands, and understanding of the subject matter. This need for specificity prevented the client from drafting one set of answers to FAQs and using them to respond to queries online. Every answer needs to be unique, and crafting such answers can be highly time consuming—especially considering the volume of education-related questions posted to the global forum daily.
Quora answers must be created quickly to be effective as a marketing tool
Quora answers are extremely time sensitive. There are many subject matter experts who share their knowledge and experience on the website. To establish itself as a thought leader, Education Futures Group needed to deliver well-crafted, interesting, and insightful answers within an extremely short timeframe. This created a significant strain on already stretched marketing teams who did not have time to research, develop, and publish Quora answers on a timely and regular basis.

“We started working with LeadsPanda to generate more exposure on Quora.”

Dellon Stefanus

Digital Marketing Director, Education Futures Group

HOW LEADSPANDA HELPED

Highly organized and timely delivery of answers identified leads so they could be contacted quickly
For the platform to be an effective marketing tool, time-sensitive Quora answers need to be developed, edited, and approved quickly. LeadsPanda consistently delivered well-researched and insightful answers despite tight deadlines. This allowed Education Futures Group to quickly identify hot leads and follow up with them quickly.

These leads are prioritized and are offered additional assistance even after their Quora questions have been answered. While the best leads are followed up with, the client can still continue to craft answers and look for other opportunities to reach out to new students or researchers.
Consistently engaging with Quora readers positioned the customer as a thought leader in education and research
The internet is home to many companies trying to establish themselves as thought leaders and they use a wide variety of marketing strategies to help them do so. The most successful companies are the ones that can rise above the clutter by consistently delivering insight to their most important prospects. LeadsPanda’s regular delivery of answers allowed the customer to establish a strong online presence with numerous answers on Quora, thereby increasing the recall of the brand.
Quora answers were always aligned with a defined marketing message while still being relevant and insightful for readersy
Despite each answer being unique, these posts were aligned with a predetermined marketing message. LeadsPanda gave the customer access to a fixed content development team that had researched the brand and understood the marketing message the customer wanted to share. The customer was then able to craft individualized answers for each query while still focusing on important marketing messages that help build a positive brand image in the customer’s mind..

“The LeadsPanda team is easy to work with, organized and takes direction very well.”

Dellon Stefanus

Digital Marketing Director, Education Futures Group

RESULTS

Education Futures Group was able to consistently identify and answer Quora questions that could yield the best marketing results. Consequently, its website saw an increase in traffic and it was able to establish itself as an essential resource for readers that wanted to learn more about the education space.