Writing landing page copy isn’t as simple as you would think. I know it’s easy to assume that. It’s short and to the point. However, as any copywriter can attest, the more straightforward copy is, the harder it is to create something that’s engaging and effective.

The good news is, it’s a skill that you can learn. But remember, you only have a few seconds to capture your reader’s attention on a landing page. Here’s an insider’s marketing tip that you should keep top of mind—it’s as much about the way you present your copy as it is about the copy itself.

That said, here are some of the best ways you can display copy on a landing page:

1. Make your headline pop

Headlines are the first thing your audience sees when they arrive on your landing page. To that end, it’s your best way to confirm that they actually landed on the right page. This makes the placement of your headline critical to the success of your landing page. Make sure that your headline is not only clear, take the time to choose a big and strong font.

2. Add a subheadline

Maximize your subheadline and add it as a way to push and emphasize your product’s benefits.  Place it directly under your main headline so the audience’s eye naturally flows down as they read and take in more information about your product or service.

3. Use images to support your pitch

Large, compelling, and relevant images help demonstrate the benefits of your offer. More than that, it also helps hold the attention of your audience longer. Images are also a great way to break up large blocks of text. So, if your main copy is a little lengthy, use this to your advantage.

4. Break main copy up into sections

A primary consideration for landing page copy is its length. It’s best not to write lengthy pieces when you know you have a very limited time to engage and convince your readers. However, if you absolutely have to, break your copy up into sections. Use bullet points instead of paragraphs and try to write in short, easy to read sentences.

5. Add numbers if you can

Numbers are a great way to communicate credibility in a short time. If you have the opportunity to add statistics, rankings, or anything similar, do so. It will help boost your trustworthiness and authority.

6. Make sure your call to action button is prominently displayed

Your call to action (CTA) is the be all and end all of your landing page copy. How you write it, where you place it, and how you design it can spell the difference between a positive conversion or a bounce. With that in mind, make sure your CTA copy is action oriented. Avoid generic copy. The more specific you can get, the better. Next, make sure your CTA button appears at the right point on your landing page—after you’ve already said your piece and made compelling arguments as to why they should click on your CTA. Finally, make sure your CTA is very visible—use contrasting colors as well as a bright and eye-catching button.

Final word…

If you can, I also recommend that you take the time to test your landing pages. You’ll never know what works best for your business unless you take the time to learn what works, and what doesn’t.

If you have any more questions, feel free to reach out to me so we can discuss what optimizing your landing page can do for your business.