Content marketing is a very important part of any marketer’s overall growth strategy. Businesses that make an effort to learn and implement a strategic content marketing plan continuously reap the benefits of consistent growth for their company. In fact, a study reports that 60 percent of marketers are committed to incorporating content marketing into their mix.

If you still need a little more convincing, here are some key points to consider:

1. It helps boost your organic visibility and traffic

Content marketing is critical to search engine optimization (SEO). When you develop any kind of content, you have the opportunity to format it so that you can boost its visibility in search engines. By employing on and off page SEO techniques, you help raise your content and web profile, to allow search engines to recognize you as a relevant source of information.

2. It helps underscore your credibility to audiences

Content marketing has a strong focus on the development of relevant materials that highlight your expertise in a particular industry or niche. By consistently developing well-researched articles and other forms of media, you help communicate to your audience that you are a trusted expert in your field.

3. You can help appeal to audiences across different buying stages

Regardless of where your prospects are in the conversion funnel, you can effectively leverage content marketing to target audiences as they go from awareness to conversion. Depending on your pre-set objectives, you can satisfy different needs and tweak messaging to maximize opportunities.

For example, early into the awareness phase, an informative article about your product or service is critical to moving them through the funnel. Following this up with a buying guide can help usher them from one stage to the next.

4. You can help build better brand awareness

Building brand awareness can be difficult and expensive for companies when done through traditional advertising or PR channels and methods. However, content marketing helps make the process more effective and efficient, especially in terms of cost.

Content marketing lets you publish relevant material for free so you can reach out to your audience. It can also serve as an initial touch point for your brand. Any form of content that you develop henceforth can serve as a catalyst for the beginning of a long relationship between your customer and brand.

5. You can maximize all your marketing opportunities with content marketing

While it’s true that some content developed is dependent on time and relevance, you also have the opportunity to create evergreen content that will remain in Google’s index for a longer period of time. This allows you to pull in potential new visitors and readers for months or even years with minimal effort.

Bottomline?

Content marketing gives you an opportunity to create more relevant and meaningful content while achieving your marketing targets for a fraction of the price. If you want to learn how you can leverage content marketing and make it more effective for your brand, I’d be happy to discuss what Leadspanda can do for you.