Definitely—especially in the context of maintaining a blog for your business.

Not only is blogging a core part of any content marketing effort but approaching it strategically increases your chances of getting the results you want for your brand or business.

Backed by solid content marketing strategies, your blog can:

Attract a new audience

Knowing how to incorporate SEO strategies such as keywords and formatting articles following SEO best practices allows your blog post to gain more visibility online. Every new post you create that adheres to these content marketing guidelines makes it easier for search engines like Google to find your content and pull it up for relevant searches.

Support your overall marketing goals

Pushing your brand or service isn’t easy, especially given how competitive today’s business landscape is. A blog is one of the best ways to differentiate yourself. On a blog, you can talk about what makes you stand out from competitors. You can add elements that are known for boosting your blog’s potential for engagement and relevance. Make sure your blog is aligned with your content marketing efforts to maximize results.

Build loyalty among your audience

A blog backed by solid content marketing strategies can promote your business and maintain momentum so that you can create lasting bonds with your audience. Following content marketing guidelines, you can easily build a community around your posts—and eventually, your brand.

Help you build more trust and authority with your readers

When you have more visibility, it’s easy to reach new readers to emphasize your authority on your subject matter and trustworthiness. How do you improve visibility? Through content marketing. Following content marketing guidelines allows you to demonstrate what makes you a reliable expert in your field. If you make an effort to highlight your expertise through content marketing, you will start to see your audience putting more trust in what you have to say.

Serve as a reliable way to advertise

People generally hate advertising and marketers have to consistently find better ways to reach their audience in a way that is not invasive or imposing. Content marketing, especially through blogs, is a great way to do that. A series of articles is a more informative and engaging way to establish your relevance among your audience versus simply pushing a “buy now” agenda. Content marketing techniques are also considered a more creative and effective way to reach audiences.

The importance of content marketing cannot be overstated, especially given how reliant the world is on digital platforms. Content marketing principles and strategies are known effective ways to boost your visibility and push your service. Employing these strategies to support your blogging effort will definitely reap rewards.

Hope my answer helps!

If you have any questions, feel free to join the conversation on Twitter or LinkedIn. Or you can simply leave your comments below and I’ll get back to you as soon as I can.