That depends on several factors.

Are you trying to focus on really building your presence online? Do you have the bandwidth to work on the different content marketing tasks yourself? What are your main goals for hiring a dedicated person for this task?

Personally, I think hiring a person who can focus their efforts and attention towards building your marketing strategy is one of the best investments you can make as a business. To help you better understand why this is so important, check out what an expert can do for you in the following points:

1. Ensure Development of High Quality Content

It’s not enough that you’re writing high quality, grammatically correct, well-researched posts. While these are pretty much a given when it comes to any piece of content you create, remember that search engines continue to refine their process for filtering out low quality content for users. This means when you’re not regularly churning out material that meets their standards, you’re hurting your rankings.

With a dedicated content marketer in place, you can ensure that your content is specifically targeted to attract the right audience, is relevant to their needs, and offers interesting and informative insight.

2. Guarantee Consistency in Content Creation

One of the easiest ways you can build online credibility and audience loyalty is to produce and publish content consistently. Whether you publish short blog posts daily or you run longer, more comprehensive blog posts every week, publishing content regularly is necessary to build audience trust, strengthen brand reputation, and build credibility.

Content marketing is likely just one of the things you have on your plate as a business owner, and a dedicated person for content marketing means you can adhere to a more consistent writing and publishing schedule.

3. Provide Strategic Content Direction

Content creation isn’t just about being creative. I would say that there’s an art and science behind effective content marketing. While you have to make sure that your content is well written and interesting to read, you also have to ensure that every piece you publish meets SEO standards. The use of images and formatting is critical for ensuring that readers find it easy to consume your content. And a thorough understanding of the analytics and metrics that you collect can help refine your marketing strategy to make it more effective.

I’ll leave you with this rundown of important things to consider before you hire a dedicated person for content marketing.

• Make sure they share the same values and vision for your business. If their role is to communicate to your audience, then they must embody the voice and values of your company.
• They have to be versatile. Content marketing isn’t simply about churning out blog posts. While that’s a big part of it, it’s important to be a great writer with an eye for design who understands at least the basics of SEO and analytics. Do they have experience in social media marketing? What about video content creation? These will prove to be handy as you expand your content marketing strategy.
• Attention to detail is crucial. Look for someone who knows that success in content marketing is in the details. It’s in making sure there are no typos in their final output and will go out of their way to deliver high quality work.

Hope my answer helps! If you have any questions, feel free to message me on Twitter or LinkedIn, or you can simply leave a comment below.