I would say it’s one of the best ways to do marketing.

When you’re a small business, you have to be very careful about what type of marketing strategies you invest in. They need to be effective, cost-efficient, and easy to implement. Social media marketing certainly meets these criteria—and that’s precisely why most, if not all marketers, have social media as part of their marketing tool kit.

If I had to run down all the top reasons why social marketing should be included in your strategy (if it’s not already), check out these top five reasons:

1. Your customers are on social media

According to statistics, 82% of people in the US have at least one social media profile—and by the end of 2021, the number of social media users worldwide is expected to pass 3 billion.

With so many users, it only makes sense that we should dedicate resources towards reaching users on these platforms. On social media, you can easily connect with your target audience, stay relevant, and even engage new leads and prospects.

2. Social media marketing is more cost effective

One of the biggest advantages of social media is that it’s affordable. Updating, posting, reposting, all these are basically free. And if you want to expand your reach, you have the option to advertise on social media, scaling up or down depending on your budget.

3. Social media can help boost brand recognition

Your brand’s visibility improves through social media. You have a platform that lets you reach your audience regularly, share your content, and do so following your brand’s personality and unique voice. When you post compelling content, your brand becomes more visible and accessible to your current audience and prospects.

4. You can target and reach specific customers

Social media lets you reach very specific audiences. You can segment based on demographics and psychographics and therefore tailor your content and messages to be more effective. In this way, social media platforms let you drive more relevant traffic to your page. This is one of the best ways you can get the most out of your marketing budget.

5. Social media marketing helps boost your search engine rankings

SEO is a very important part of content marketing, but your social media presence also contributes to your overall searchability. A strong social media presence signals to search engines that your brand is credible, trustworthy, and valuable. This is why it’s important to consistently publish compelling and engaging content as this will ultimately help you rank on search engines.

Marketing through social media helps you build your brand’s reputation and credibility if used strategically. So, be sure to maximize all your available platforms. If you have any questions, feel free to leave a comment below or head over to our Twitter and LinkedIn and join the conversation. I’d be happy to address all your questions.