In today’s technologically advanced and social media-driven world, there is certainly no shortage of B2B industry blogs. When written professionally, these short spurts of information aimed at industry professionals can contain a wealth of information which marketers can use in their own quest for engaging content.
A recent Bing search of “best B2B blogs” came back with over 10 million results. Many of us, at one time or another, tend to think we are the best at something. The reality is that some writers are just plain good at what they do, which is why their site has an abundance of shares and engagement.
This plethora of information will no doubt present content marketers with countless ideas (good and bad), direction, motivation, and helpful statistics. Too much advice, though, and we can feel bombarded with an overload of numbers and opinion. Instead, time is best spent when we focus on a few high quality outlets of wisdom and authority (unless, of course, you have time to browse 10 million blogs).
Whether you have been immersed in the B2B world for many years, or it’s your first day on the job, we can all use help with content ideas at some time in an ever-evolving, fast paced industry. In the same way that we put effort into content development in order to benefit potential customers, our B2B peers do the same for fellow content marketers.
Read on for five B2B marketing blogs you will find helpful and informative in your quest to be a better content marketer.
- MarketingProfs: Join a discussion forum, search by a specific topic, and look at upcoming events. MarketingProfs is trusted by a combination of 600,000 individuals, organizations, and teams. Want to read one of the 18,000 articles? Check out Seven Content Marketing Metrics that Would Make Your Math Professor Proud.
- B2C: Free webcasts and categories of articles and news like “digital and social” and “sales and marketing” offer helpful tips and thoughts to think on. The mission at Business 2 Community is to create an open community in which professionals can network. Read Infographics: Are You Wasting Good Content? .
- Marketo: One of the industry’s leaders in digital marketing software delivers information and news for B2B content marketers, with many of the articles garnering thousands of social media shares and likes. Looking for good reads for the coming months? Head over to Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer.
- Salesforce: Recently named a Most Influential Brand on LinkedIn, the Salesforce blog covers topics from community to leadership to social media. Peruse Creating Campfire Communities with Social Media.
- HubSpot: With blog titles to draw you in and helpful information to make you keep reading, HubSpot focues on marketing and sales with infographics to inspire. Disclaimer: reading 16 Food Trucks With Sinfully Delicious Designs while hungry could cause you to run out to the nearest mobile food source.
Looking for Inspiration?
A constant challenge for many B2B content marketers is creating engaging content on a consistent basis. In fact, just over half of us in the industry struggle with the idea of coming up with content to deliver. Staying up-to-date with recent trends and news may help to spark ideas, as can reading the thoughts of other B2B professionals.
Content marketers and effective writers with experience in the business can serve as a type of mentor, albeit across the wires, teaching and allowing other marketers to take a peek at their array of the knowledge they are willing to share. Of course, this list of five blogs is not meant to be all-inclusive; there are many more high quality B2B content blogs at our disposal.
Who knows? Maybe absorbing some of these blogs will spark something in your own search for creating engaging content. If you struggle with content development, taking in the wisdom of others could be just the thing to spark an idea or motivate you in setting up your own content strategy.
What B2B blogs have you found to be helpful in your content marketing approach? Do you have a list of go-to B2B websites which you have found to be a motivator for content development?