Businesses’ sales approaches have always shifted in response to new customer expectations and ongoing industry demands, particularly in terms of customer incentives. For years, sales rebates were an effective strategy for encouraging additional purchases. However, they have become less impactful due to the extended wait before customers can redeem their savings. As a result, more

Customer acquisition and retention can be costly without the right long-term business strategy. Marketing and ads can attract leads but the secret to sustainable growth is an ability to consistently convert new business and maintain a loyal customer base. Recurring revenue sources contribute to the runway your organization needs to innovate continuously and introduce new