Marketers have a lot on their plate. Managing social media pages—multiple ones, in a lot of cases—are some of the most time-consuming, detail-oriented tasks included in our to-do lists.

Given the volume of work and the tedium associated with managing social media pages, how then does one maintain productivity, when you have to do this day in and day out?

Here are some tips to try:

1. Work in batches

Lump all the similar tasks together and work on them in a single batch. This helps you focus on a single task without needing to switch back and forth between different tasks. Because you’re putting all your focus and attention on this one task, you’ll likely finish it faster and can proceed with other tasks after with equal focus.

2. Try using a chatbot

Technology allows us to work more efficiently these days. It’s all a matter of choosing the right tools that you can use. When it comes to social media, automating certain tasks, such as replying to customers is definitely one thing that you should consider. For example, Facebook Messenger chatbots can be created in minutes, without the use of code, and once implemented, can easily field and answer inquiries. This helps save you time and effort answering every little question coursed through chat.

3. Use post-scheduling tools

I’m personally a big fan of Buffer, but others have had good things to say about Hootsuite and Edgar as well.

These post-scheduling tools are easy to use, intuitive, and ensure that you are able to post consistently and regularly.

4. Consider recycling your posts

A lot of marketers will tout the benefits of posting new material regularly. However, while you should definitely focus on generating new content, it’s also good to have old, popular, high engagement posts resurface from time to time.

While scheduling your posts, don’t forget to re-promote old content that may still be relevant and has been shown to perform well.

5. Don’t multitask

Does this tip seem a little counterintuitive—especially in social media where you have so many things to attend to? Let me explain. I personally think that multitasking is a skill—and it’s one that not everyone has. This means that for a lot of people, they need to focus one specific task so they can concentrate and ensure accuracy in what they are doing.

There’s even a cognitive cost for multitasking. According to studies, our brains aren’t actually designed for multiple tasks. MIT neuroscientist Earl Miller notes that our brains are “not wired to multitask well… when people think they’re multitasking, they’re actually just switching from one task to another very rapidly. And every time they do, there’s a cognitive cost.”

It could cause your IQ to drop or your stress hormones to spike. In addition, you’re also compromising the outcome of your task. So, focusing on one task at a time and putting all your mental energy towards it allows you actually to think better and work faster, as opposed to working on multiple things at once.

When it comes to social media, it’s all about prioritizing and focus. If you need help to get stuff done, be sure to get in touch with us.