Yes.

When executed correctly, and when done following the benchmark practices of content development, writing and submitting guest blogs on credible and relevant websites is a great way to reach a wider audience and gain a bigger following for your own website.

It does, however, take a little bit more time and effort to execute versus just publishing on your own blog. You have to search out the right websites to contact to ensure they are relevant to your own audience. Their guidelines need to be followed as well as meeting their editorial standards to make sure you get published. The rewards of doing so are great for boosting your site’s own traffic.

How?

1. It Helps Introduce Your Business or Brand to a Targeted Audience

When you publish a guest post on a prominent website, you’re able to talk about your brand to an audience that’s already familiar with your industry or business. This means you’re essentially talking to a targeted group of people who are already interested in what you have to say, and it’s easier to convince them to check out your website after reading your post.

2. It Can Help Drive Quality Traffic to Your Website

Driving traffic to your website is one thing, but getting high-quality, relevant traffic to your site is another. The latter means you’re sending a group of people who are more likely to respond to your call to action, sign up for your newsletter, or even make a purchase on your website. As long as your guest post provides real value, you can maximize the opportunity to convert an already established audience and route them towards your site.

3. It Can Help Build Credible Inbound Links for Your Website

Inbound links are an important part of SEO as they help search engines rank your website during searches. The better ranking you have, the more exposure you receive, which will translate to better website traffic.

4. It Can Help Boost Your Social Media Growth

Adding links to your social media platforms will ultimately help improve visibility and online presence for your own website. The more social media pages link to your site, the more audiences will be able to discover your social media accounts, and those will lead them to your blog’s landing page. It’s a great way to gain more followers, but when your material is shareable, it also helps build better credibility for your brand.

5. It Can Help Create Better Networking Opportunities

Reaching out to credible and relevant websites where you can publish guest posts means you’re out there meeting and coordinating with site owners and editors from industry websites. This gives you opportunities to build a network and connections and develop a rapport that can ultimately prove to be valuable for your brand or business.

Hope my answer helps! If you have any questions, please leave them in the comment section below or join the conversation on our Twitter or LinkedIn.