Yes.

Just consider the statistics:

90% of Millennials, 77% of GenXers, and 48% of Baby Boomers actively use social media.

Over half (54%) of social media users utilize the platforms to research products.

Meanwhile, from a marketing perspective, social media is considered by 73% of marketers to be an effective marketing tool for their business.

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If these numbers aren’t enough to convince you, allow me to discuss the benefits of social media marketing in more detail below:

1. Your Customers are Likely on Social Media

Simply put, it’s easier to connect with your target audience when you meet them where they are. Given that the number of global social media users reached 3.5 billion in April 2019, it’s very likely that your customers are on one or more of the numerous social media platforms available today. The key is knowing which platform(s) they’re on so you can craft an effective strategy that will draw their attention and engage them.

2. Consumers Are More Receptive to Messages Delivered Via Social Media

Because social media allows brands to be more engaging and conversational, anything you publish on social media tends to be communicated in a more personal way. For that reason, I find that my target audience tends to be more receptive to marketing messages when I communicate them on social media platforms.

Keep in mind as well that according to MarketingSherpa, 95% of online adults ages 18 to 34 are likely to follow a brand on social media, which means there are a lot of opportunities for you to reach your desired audience. Just remember, customers who do end up following brands on social media do so because they believe the brand offers valuable information.

3. Boost Brand Visibility Through Social Media

Social media helps you boost brand visibility by allowing you to showcase your brand’s voice and personality.

When you deliver only high-quality content to their feeds, you give your audience a more compelling reason to pay attention to you. At the same time, the personal nature of the platform makes your brand more accessible to your audience, which will gain your audience’s trust and drive more inbound traffic to your site.

I should also mention that social media marketing is one of the most cost-effective marketing strategies. Most of the results that you gain will come from investing time in creating content, engaging followers, and reaching out to new audiences. Even ad spend on social media platforms is easily scalable, depending on your needs and budget, so you can easily maximize your marketing budget.

Hope my answer helps clarify the value of social media marketing for your business. If you have any questions, please feel free to get in touch with me via Leadspanda. I’ll get back to you as soon as I can.