Sure. There are actually several benefits of content marketing. But if I had to sum up the top ones, I’d list the following reasons:

1. Content marketing helps your audience stick around longer

Great content is one of the most effective assets you can have as a content marketer. With great content, you can create positive experiences, engage people, and compel them to come back. Relevant content is key to capturing your audience’s attention and establishing a good brand impression.

2. Content marketing gives you better social media performance

If you happen to be one of those businesses that don’t get a lot of traction and engagement despite having a large and established following, it’s time to maximize content marketing to improve your performance on social media.

Quality content is the key. When you develop material that is valuable and relevant to your target audience, you can publish links on your social media platforms and spur better engagement among your audience.

3. Content marketing can help build trust between you and your audience

Creating quality content and giving your audience access to it builds trust in you and your brand. When you provide access to informative material your audience wants to learn about and publish engaging posts they want to read, your customers begin to associate you with credible, high-quality information they can count on.

This also means that people who begin to recognize you for your content will start to become loyal customers and advocates who recognize the effort you put into your material. Down the line, they can become key influencers in the decision-making process of other prospects.

4. Content marketing helps you generate better leads

Audiences that view your content and trust what you have to say are more likely to convert and complete a purchase from your brand or business. When you add strategic CTAs in your content, it can also help generate new leads by guiding your readers to your website or landing page, and that can improve conversions.

5. Content marketing boosts SEO and helps your business become more visible

Consistently producing high-quality content will reap great rewards for your SEO. This builds trust and authority with your core audience,  allowing your content to boost your ranking on search engines.

As you build your online authority, your brand or business becomes a credible place to find information. You start to be recognized as an industry expert. As you continue to build your expertise in your field through content marketing, you are also building your name online, making you more searchable and visible to new audiences.

As I said, there are more benefits of content marketing that I could add here, but these top five can certainly help give your business a big boost. I hope my answer helps. If you have any questions, leave a message in the comment section below or head over to our Twitter and LinkedIn to join the conversation.