This is a great question. Let me start by emphasizing the fact that it is possible to expand the reach of your blog without spending money. It will also take time, dedication, and patience.

Spending on ads and promotions can go a long way towards driving more people to your site. However, depending on your resources, dedicating financial resources toward your promotions isn’t always possible. In such cases, you can turn to good old-fashioned work-based strategies and techniques known to drive the traffic and exposure that you need.

Here are some ideas:

1. Write More

Fact: content marketers who put blogging at the top of their to-do list are 13 times more likely to see a positive return on investment on their time and effort. When you publish consistently, Google and other search engines recognize your site as credible. It implies that your site has more timely and relevant information and therefore deserves more attention.

2. Use Social Media

At the very least, you probably already have a Facebook, LinkedIn, Twitter, and Instagram page. Hopefully, you have a fairly decent following on each platform and you can use it as a way to promote your blog posts. Simply posting about your latest blog can draw audiences to it.

3. Optimize for Search Engines

Keyword research doesn’t need to cost a lot of money. Google Keyword Planner is a great tool that can help you gather relevant keywords and phrases for your business so you can optimize your posts for search engines. Make sure to incorporate them into your blog posts and carefully apply SEO best practices. For example, include your primary keyword or phrase in your title and in the first paragraph. Adding relevant keywords and phrases in your headers (within H1 tags) is also effective. These techniques make it easier for search engines to pull up your content when someone searches for related topics.

4. Get to Know Your Audience

Blog posts—ones that are shareable, engaging, and compelling—are effective because they are written to resonate directly with their primary audience. When you take the time to get to know and understand what’s important to your audience you can produce content that resonates with them. This makes them look forward to any content that you publish. They’ll also be more likely to share your content with others, thus expanding your reach.

5. Use Media Wisely

Incorporating media into your posts is a great way to make your posts more interesting and engaging. Using images and videos makes your posts more readable, informative, and entertaining. You can also use these media elements as a way to boost your SEO by modifying alt image tags, which can help search engines find your content easier.

Hope my answers help! If you have any questions, reach out to me via Leadspanda and I’ll be happy to answer any questions you may have.