This will entirely depend on the publication that you’re planning to send your guest post to. Remember, even if you have a great idea for a post, this specific topic may not necessarily be the most relevant for their audience. So, I suggest before you even settle on a topic, consider the following:

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1. What Content is Most Popular on Your Target Site?

A great jump-off point when researching topics is to determine what already published content on the site has been getting the most engagement and shares. This content will serve as great examples of what kind of subjects resonate well with their core audience. You can write about similar or spin-off topics to attract the same audience and structure your post to follow the same format and style. It’s also a good idea to mimic the tone of popular posts as well so your post feels familiar and relevant.

Of course, originality and adding your unique insight is critical to a great post, but learning more about what works for the publication increases your chances of getting published.

2. What Are the Top-Rated Related Topics on BuzzSumo?

I’ve spoken about how useful BuzzSumo is many times. Here’s a key way to use the platform: craft content that you know resonates with a wide audience based on how popular topics are on the internet. BuzzSumo will pull up posts with the most shares and comments, thus giving you better insight into what subjects matter most to your target audience.

3. What Topics Have Been Suggested and Approved by the Editor of the Website?

At the end of the day, what gets published on a website is entirely dependent on the whims of the editor. If you have the opportunity to speak to the editor, suggesting a few topics you think would work and getting their honest input is a great way to brainstorm article topics that will have a significantly higher chance of getting published.

Moreover, opening the lines of communication with the editor helps build rapport with them. It implies that you’re truly willing to take the time to contribute something insightful and unique to their website.

Through my own experience, I can tell you that taking this approach often leads to very favourable results, both for getting support in discovering topics in line with niche audiences and building beneficial connections.

It should also go without saying that you have to make sure your content is thoroughly reviewed before submission. Make sure it passes all your stringent internal quality controls, is typo-free, and thoroughly fact-checked. 

Hope my answer helps! As always, you can direct any questions to me via email at Leadspanda and I will get back to you as soon as I can.