Email marketing happens to be one of the most effective channels you can use to nurture prospects. Remember, email is your direct line to your leads, and with over 4.1 billion email users globally, it’s bound to be an invaluable business tool.

To answer your question in more detail, I’ve rounded up the six top benefits of using email to nurture customers:

1. Email marketing builds and establishes your credibility

This is especially helpful when someone lands on your website for the first time. At this point, your prospect knows very little about your business. They likely don’t know what you’re offering and have very little reason to trust you. In short, during this stage, your prospective customers probably aren’t ready to buy.

Remember, customers will conduct business with brands they know and trust. Consistent email marketing campaigns allow you to establish your credibility in your niche and help build brand loyalty over time.

2. Email marketing helps improve customer relationships

Email can help you establish a relationship with your audience and boost your chances of converting prospects into paying customers. It’s another touchpoint for you to reach out to your leads, and it helps you foster lasting relationships that support your brand in the long term.

3. Email marketing can help create referrals

When you share valuable and relevant content through email marketing, existing prospects are more likely to share your content with trusted friends and family. This helps your business attract more leads and create a community that supports your business.

4. Email marketing provides opportunities for personalization

Email marketing gives your business the chance to personalize your approach to customers. This goes beyond simply addressing them by their name. Using customer data and insight, you can tailor your offerings to ensure you’re giving them something relevant to their needs and buying behavior.

5. Email marketing can be automated to be more effective

Using email marketing automation tools, you can easily expand your ability to reach prospects and scale your lead nurturing process. This ensures that you’re consistently ushering them along your marketing funnel and even building a personal bond with your business.

6. Email marketing can help customize the customer nurture journey

Email marketing lets you design email campaigns that can create a consistent narrative as your customers take specific actions. With this, your customers can receive personalized emails with relevant content, ultimately allowing your brand to build loyalty and recognition.

Taking the time to establish a solid email marketing campaign can really help your prospects through the different steps of the sales cycle. Keep in mind that if you make a strong lead nurturing sequence a part of your overall content marketing efforts, you can develop a solid relationship with prospects that can transform into much-needed brand loyalty.

If you have any more questions, feel free to comment below or join the conversation on our Twitter or LinkedIn.