Case studies are an important tool for building a story around your product or service. Through effective brand storytelling, you can demonstrate to your audience that your offer works.

I would say case studies are actually one of the most powerful forms of content to have in your marketing tool kit. You can combine online reviews and customer testimonials and present them in a way that’s brief, compelling, and engaging—and back them up with detailed case studies that showcase your brand in action. Here are five reasons to think about including them.

1. Brand storytelling is an effective marketing tool

Case studies provide context so your prospects can easily visualize whatever it is you’re offering them. They can place themselves in similar scenarios and recognize exactly how your brand or business can be a solution to their problems.

2. Case studies serve as social proof

Case studies provide proof that you are credible, reliable, and good to work with. They serve as evidence that you can deliver on your promise and they illustrate what it’s like to work with you. From here, prospects can determine whether you’re the right choice for them. Bear in mind that 92% of people want to see social proof before they make a purchase. By providing that social proof, your business is likely to generate more revenue.

3. Case studies are great content for your sales and marketing teams

Providing case studies on your website or as downloadable PDFs makes it easy for your sales and marketing teams to share them when they’re trying to convince customers or land new clients. Simply linking to a case study on your website can show leads how your company was able to help others solve a problem similar to theirs. They demonstrate your expertise in specific, meaningful ways.

4. Case studies can easily be incorporated into your email marketing efforts

Email is one of the most effective ways to reach your customers. Case studies can be added to your monthly newsletter so you can share content that demonstrates how much value you’re able to bring to your customers. Case studies can also help highlight companies or individuals who love and are loyal to your brand.

5. Case studies can help boost SEO

As you know, SEO is an important part of your overall content marketing efforts. Case studies can help boost your SEO efforts by adding useful, valuable content to your online platforms. When the case study gets shared, that helps boost your SEO as well. If you tag the customer, they may be encouraged to share the link on their own business profiles.

If you maximize all opportunities for promotion such as your website, landing pages, and social media platforms, you’ll find that case studies are indeed valuable content that can help boost your SEO efforts and deliver excellent results.

If you’re thinking of using case studies to reach, engage, and win customers and prospects over, then you’re on the right track. I hope this answers your question. If you have any more, feel free to leave them in the comment section below. You can also check out our Twitter or LinkedIn and join the conversation.