If you’re a marketer and you clicked on this Quora question, then it’s likely because you recognize the value of ebooks as Value Added Content.

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With an ebook, you can essentially put the spotlight on your expertise and credibility in your industry. It can also give you an opportunity to engage and convert more customers as these can serve as lead magnets to entice your customers.

I think the key here really is making sure that you’ve crafted well-written, relevant material that your audience can use; and more importantly, that you know how to promote it.

Now, while you can probably vouch for the quality of your ebook, a common challenge that marketers face is their inability to market their work because they don’t have a budget for it. However, that shouldn’t stop you from trying to promote your value-added content. Here are some cost-effective ideas you can try:

1. Create a great landing page

While this isn’t exactly focused on promoting your ebook, keep in mind that your landing page is likely your audience’s first point of contact with your brand. From here, they will learn about your offer—in this case an ebook—and everything it has to offer. If your landing page isn’t up to snuff, then your audience will simply gloss over your pitch and bounce off.

Make sure you have a landing page designed to convert. Follow landing page design and copy best practices, get to know your audience, take the time to learn about their pain points, and find ways to drive people to click on your call-to-action (CTA).

2. Be sure to promote it on your website

You have a website, make the most out of it.

Adding a pop-up banner on your home page or blog for example, can help let people know that you have an ebook.

Make your CTA more actionable as well. Instead of “download here” replace it with “download the ebook for free.” This not only communicates that you’re offering value added content for your audience, you’re giving it away for free.

3. Go on social media and announce it

If you have a fairly substantial social media following, that would be a good way to publicize your ebook as well.

A quick announcement posted as a status update or a photo of the book cover can do wonders for your downloads. If you have time, you can even do a brief teaser campaign leading up to your official publication or launch date. Try posting a snippet of key chapters once a day leading up to your official release date so you build up anticipation for your material.

Bottom line?

You have a lot of options and opportunities to publicize and promote your ebook, regardless if you have the budget to do so or not. Give these options a try and let me know how well they work for you. If you have any questions, reach out to me via Leadspanda and I’ll get back to you personally.