The impact of social media marketing goes well beyond just awareness and engagement. When done right, your efforts can also significantly impact your company’s bottom line.

Consider the fact that Facebook alone is being used by 22% of the world’s population; 62% of which is comprised of North American users.

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To be clear, social media marketing isn’t a magic bullet that instantly boosts your business’ profitability. However, with consistency, it can help add to your organization’s profitability. Here are some key factors to include in your social media strategy to achieve that:

1. Set a reasonable budget

A lot of marketers assume that running a social media campaign is ideal simply because it’s free. To some extent, they are correct. It doesn’t cost anything to create a business page or to post something. However, social media platforms allow you to boost or promote your posts, to get better visibility and engagement. If you want to see significant results, make sure that you back your social media efforts with a reasonable budget to make your efforts worthwhile.

2. Approach social media with a clear strategy

Posting blindly on all your social media platforms may seem like a straightforward process. But you also have to consider that anything you post should always go back to your overall business objectives and goals. It should always speak to your audience and be relevant to their needs to make sure that you get the maximum results from your efforts. Map out your strategy before you do any kind of social media marketing. 

3. Be consistent

Social media marketing strategies all share one common thing—consistency. If you treat social media as nothing more than a novel addition to your overall marketing plan, you will reap very inconsistent results. Your audience wants to know that they can rely on you to deliver fresh and unique content regularly. If your social media efforts are erratic, your results will also be erratic.

4. Consider frequency

While some more established social media accounts can probably get by with posting once a week, brands and businesses just starting up are not likely to turn a profit if they’re not more active on their accounts. In line with consistency, you also have to post more often to keep yourself in top of mind among your audience.

5. Always offer something of value

Think of social media this way—it’s a platform that facilitates a clear exchange of value. If you want your audience to pay attention to what you post—to hit like, leave a comment, or share—you need to give them something worth their effort. Once they begin recognizing you as a source of high-value content, you’ll more likely be able to prompt them to take positive action on your call to action.

Consider these different factors and incorporate them into your social media campaigns to make sure that you reap the monetary rewards. If you have any questions or need advice on how to start, I’d be happy to answer any questions you may have. Simply get in touch with me through Leadspanda. Looking forward to hearing from you!