When it comes to marketing strategies, a lot of small businesses are careful about what types they invest in. Given that most small organizations work with limited marketing budgets, it makes sense that they want to maximize their time and resources. This is why marketing through social media is considered one of the best ways to market. 

If you want to understand why that is, take a look at the following reasons: 

1. Your core audience is very likely on social media

According to statistics, 70% of the US population has at least one social media profile. With so many people using social media every day, you have a great opportunity to reach your core audience—if you use the platform well. By ensuring that you’re active on the correct social media platforms, you have an opportunity to connect with your customers and even find new ones.

2. Consumers are likely to be more receptive to your message when it’s communicated through social media

Social media makes it so much easier and more fun for users to network and keep in touch with family and friends. It’s also a great way to keep up with what’s going on in the world and learn more about their favorite brands.

Take note, however, that when consumers follow brands they like online, it’s because they find value in what they are posting. This is why they’re more likely to pay attention and engage with you on social media than on any other platform. Delivering your marketing messages is easier when you’re able to do it on a platform where your audience is engaged. 

3. Social media marketing makes it easier to boost brand recognition

Consistent social media marketing helps boost your visibility as a brand. This means that by sharing content on social media, you’re also increasing your brand presence and making it more accessible and familiar for audiences to engage with your content.

4. Different social media platforms help you reach different audience segments

 Social media lets you be strategic when it comes to reaching your target audience. Depending on the platform, you can tailor your messaging to drive more qualified leads back to your website. The key is in being more purposeful on what social media platforms you choose to spend your time and money on so you can maximize your results. For example, if you want to reach an older demographic, Facebook is a good platform to be on. Visual brands will be well served on Instagram or Pinterest. Younger audiences are usually on TikTok.

5. Marketing on social media is more cost-efficient

This is perhaps one of the best reasons small businesses should invest in social media marketing. Posting and engaging on social media is free. If you take the time to create and publish content consistently, you will reap rewards. You also have the option to advertise your page and do so in a more cost-effective and scalable way. 

Hope my answer helps! If you have any comments, feel free to leave them below or join the conversation on our Twitter or LinkedIn.