The ubiquitous nature of social media tends to make a lot of content marketers take the platforms available to us today for granted. We all know how to post a picture, update our status, publish a tweet, and upload a video. Unfortunately, we’re not really maximizing the potential of the different platforms. As someone who
On top of my own social media, I also maintain the social media platforms of multiple clients. I’ve always been very vocal about the fact that one of the most important tools that I use to manage all this content is a social media content calendar. The constant flow of new content, ideas, and news
As a content marketer, I’m highly reliant on streamlined processes to ensure efficiency in my business. Among all the systems I have in place, content calendars have proven the most essential. A content calendar allows me to smoothly run my business. It helps me develop content strategies based on relevant topics and occasions, as well
Guest blogging is one of content marketing’s most effective strategies. It can help build and nurture business opportunities and expand professional connections. Blogs that welcome guest posts build credibility for their brand, with 62.96% of readers saying blogs with multiple authors are more credible. Image Source Neil Patel says guest posting is the best inbound
Case studies not only demonstrate the expertise and creativity that marketing companies have provided for particular brand campaigns; they’re also effective in showcasing unique marketing skills and attracting clients. There are different ways to approach writing and developing a case study. I’m partial to focusing on results and keeping it brief, with the aim of
Effective landing page copy has always been integral to the success of online marketing. Great landing pages capture your target audience’s attention with just a few turns of phrase and persuade them to consider your offer. Image Source Here’s how to write landing page copy that will engage and convert: 1. Be Specific About Your
Email is not dead. I know a lot of marketers are shifting to alternative marketing platforms saying that email isn’t as effective as it used to be. However, I maintain that email remains one of the most successful and cost-effective ways to reach your customers. In 2019 alone there were 3.9 billion global email users.
As a content marketer, one of the most important things that we do is generate leads. It also happens to be one of the biggest challenges for companies. According to research, generating traffic and leads continues to be a big hurdle for a lot of content marketers. For this reason, a lot of businesses rely
To date, there are about 70 million posts that get published every month by WordPress alone. Imagine the volume of competition you have to contend with if you’re trying to use blogging as a way to promote your business. A business blog can be one of the most cost-effective and efficient ways to promote your
I personally believe that content marketing has a lot to do with how consumers interact with brands today—and this will contribute to shaping today’s market and its future. As people’s habits and lifestyles change, so do their methods of consuming content. 1. Content Marketing is Prompting Businesses to Be More Results Oriented Content marketers have
