There have been a lot of changes to search engine algorithms in recent years. While link building was once the primary strategy for SEO, these changes have led to regular old backlinks losing a lot of their power. This means you need to do a lot more than getting links from any old website to
Case studies are a great way to gain insights into what does and doesn’t work in digital marketing. There are a few that come to mind as particularly potent examples that we can draw lessons from: 1. Stella and Hubspot CRM What’s most interesting about this case study is that it greatly focuses on customers.
Landing pages are fairly simple, and because of this people may assume they’re easy to make. There’s a lot of strategy behind a landing page, though. Landing pages are a critical part of the lead conversion process. In the context of content marketing, a landing page usually refers to a standalone page, separate from your
A nurture campaign is a content marketing strategy that’s meant to grow and develop a brand’s relationship with their customers. An email nurture campaign, therefore, is designed to achieve these objectives via email. Email nurturing is a very important part of successful inbound marketing strategies as it’s an indispensable strategy for connecting with your turn
Brands and services, especially ones that operate online, rely heavily on lead generation to drum up more business for their companies. A lead is a potential client and lead generation is essentially the process that converts these leads into actual clients or customers. In short, lead generation is designed to start the process that will
For all the convenience our advanced media and online technology have brought us, as content marketers, we still inevitably encounter a lot of challenges. Here are some that I frequently have to deal with: 1. Limited Resources Creating and producing content is easy. Creating and producing content that is high quality and strategic while ensuring
This is a great question. Let me start by emphasizing the fact that it is possible to expand the reach of your blog without spending money. It will also take time, dedication, and patience. Spending on ads and promotions can go a long way towards driving more people to your site. However, depending on your
Call to Actions (CTA) are important—they’re usually the only element on your landing page that specifically tells your audience what they should do. As simple as it is, the importance of a CTA can’t be overemphasized. So, it certainly pays to know the little tips and tweaks you can make to ensure your CTAs reach
Along with a solid marketing strategy, content marketers rely on tools to ensure they’re able to implement their campaigns easily and effectively. There’s no shortage of tools available online—some are free, others are cheap, and some are very expensive. To help you sift through your options, I’ve rounded up some of the most useful ones
A lot—especially with audiences changing priorities and needs constantly. While Facebook, Instagram, Twitter, YouTube, and LinkedIn will remain standards in your social media arsenal, social media evolves as quickly as our audience’s attention spans. In this regard, we often see a lot of new strategies on our usual go-to platforms and we get introduced to
