Working in the content marketing industry means constantly staying on top of the newest trends, latest news, and recent technologies meant to improve current techniques and get you better results. Educating yourself is important to consistently understand the changes and nuances of content marketing as it evolves. Through the years, I have found that these
There are 3.96 billion people using social media globally—that number alone should be enough to illustrate why social networking is crucial for your business. However, beyond the volume of people who are active on the numerous platforms available today, here are some important reasons your business needs social media. 1. It can help build your
Great question. Bloggers and marketers who have hosted a blog have experienced the frustration of trying to build a decent readership. In an ideal world, your audience would just naturally come to you with little effort. However, given the volume of blogs on the internet covering every possible topic of interest, it takes time to
Businesses today have several social media platforms available to choose from. So, as a content marketer, the ones you use to build up your brand will play a lot into your success. While I’m a firm believer that there’s a right social media platform for every brand and message, I do think that the five
When considering guest blogging versus focusing on SEO for your own site, I wouldn’t say that you have to choose one over the other or that one technique is better. I think both work well together to help you achieve your content marketing goals. Making sure that you have both in your toolkit can really
When it comes to developing your content marketing, it can be hard to determine what strategy will work best for your business. Despite the constantly evolving nature of content marketing, there are some tried and tested tools that continue to demonstrate its effectiveness. Below are some of the top ones I use for my business:
Joseph Jaffe, one of the thought leaders in digital marketing, is often quoted saying that 90% of your time should be spent promoting the blog that you wrote in the remaining 10% of your day. I have to agree—although I would probably split the effort evenly between researching/writing your post and promoting your blog 50/50.
As social media platforms increase in popularity among brands and businesses, it’s difficult for brands to find and use a platform that truly suits their unique needs. Knowing the right or wrong social media platform can make or break your marketing efforts, it’s worth going the extra mile to ensure you’re using a platform that’s
In the context of content marketing, the terms “blogging” and “content writing” can seem synonymous and interchangeable. While both are types of content developed specifically for websites, each one serves a different purpose. Understanding the difference between each will allow you to maximize its potential for content marketing. Blogging A blog’s goal is to create
As much as I would love to give you a definitive answer to your question, there is no single, cut and dried way to do so. There are numerous social media strategies available to marketers today and how effective one strategy is over another will depend on numerous and varying factors. What may work for
