We all know that well-written, engaging copy, good design, and brand credibility are critical elements that help boost conversions. But what about color? Psychologically, color can have a big impact on your audience. Numerous studies have already shown how the color of a room affects moods. Surely the same concept can be applied by marketers
That’s a great question. We always talk about the different strategies and skills that should drive successful content marketing campaigns. However, we rarely look into the tools and technology that help us do our jobs faster, easier, and more efficiently. So, to answer your question, I’ve rounded up some of the top marketing tools that
Every content marketer should really make it a point to familiarize themselves with the finer details of social networking. Even today, despite the popularity of social media, a lot of content marketers end up making these common social media mistakes: Image Source 1. Constantly Trying to Sell on Social Media We get it, as a
To keep track of everything, content markets usually turn to content calendars to keep everything organized and ensure they publish content on schedule. This is especially important for social media because of all of the different platforms that are now widely used. In fact, according to the Content Marketing Institute, B2B marketers credit their success
As a content marketer, you’re dealing with multiple forms of content, various platforms, and different topics and schedules. If you can keep track of everything in your head without the need to map everything out in a content calendar, then good for you. Chances are, though, that the sheer number of different elements that comprise
There have been a lot of changes to search engine algorithms in recent years. While link building was once the primary strategy for SEO, these changes have led to regular old backlinks losing a lot of their power. This means you need to do a lot more than getting links from any old website to
Case studies are a great way to gain insights into what does and doesn’t work in digital marketing. There are a few that come to mind as particularly potent examples that we can draw lessons from: 1. Stella and Hubspot CRM What’s most interesting about this case study is that it greatly focuses on customers.
Landing pages are fairly simple, and because of this people may assume they’re easy to make. There’s a lot of strategy behind a landing page, though. Landing pages are a critical part of the lead conversion process. In the context of content marketing, a landing page usually refers to a standalone page, separate from your
A nurture campaign is a content marketing strategy that’s meant to grow and develop a brand’s relationship with their customers. An email nurture campaign, therefore, is designed to achieve these objectives via email. Email nurturing is a very important part of successful inbound marketing strategies as it’s an indispensable strategy for connecting with your turn
Brands and services, especially ones that operate online, rely heavily on lead generation to drum up more business for their companies. A lead is a potential client and lead generation is essentially the process that converts these leads into actual clients or customers. In short, lead generation is designed to start the process that will
