We’re all on Facebook, and we all check our Instagrams and Tweet regularly. Surely by now we know the ins and outs of social media posting. Effective social media marketing for business is a whole different ball game, though. With over 40% of the world’s population on social media, it’s important that you approach this
A content calendar is basically a schedule of all the content that you plan to publish. This will include dates, upcoming content pieces, platforms you intend to publish them on, and status updates. Sample content calendar using Buffer (Image Source). It’s how I stay on top of all the content that I’m producing and publishing.
This will entirely depend on the publication that you’re planning to send your guest post to. Remember, even if you have a great idea for a post, this specific topic may not necessarily be the most relevant for their audience. So, I suggest before you even settle on a topic, consider the following: Image Source
Yes, definitely. As long as brands and businesses can provide insightful data and details that will help address their audience’s questions, white papers will remain a powerful marketing tool. A lot of people tend to question this, however. With attention spans getting shorter and the volume of content available online ballooning, what do white papers
Did you know that companies who increase the number of their landing pages from 10 to 15 see over 50% growth in leads? This isn’t just a statistic. In my years in content marketing, I have personally noticed just how effective a perfectly optimized landing page can be for businesses. Now, the process of optimizing
I’ve said it before, and I’ll say it again: email is not dead. While more and more people are shopping online, there are many things preventing them from completing their purchases. In a lot of cases, it’s simply because your emails are being ignored. Their apprehension could be because your emails aren’t capturing their interest,
If you stay in this business long enough it starts to feel like you’ve heard it all before—especially when it comes to building a strong content strategy. In truth, even I find it difficult at times to be innovative with content marketing. Not because there’s a lack of ideas out there, but because there are
Quality content is entirely relative. It depends on the business, the industry, and many other factors. For content to be considered high quality, though, more than anything it has to be relevant to the audience reading it. However, in my years in content marketing, I also know that there are specific universal benchmarks that define
A call to action (CTA) button has one goal: to get your audience to click on it. Though this is a simple goal, it can be difficult in practice to achieve high conversion rates. To help you boost your CTA button efficacy, I’ve compiled my go-to tips that I’ve refined through the years to tweak
We all know that digital marketing trends shift and evolve over the years. It only makes sense that the tools we use that allow us to run our campaigns seamlessly should also keep up. As we approach the year’s halfway mark, here’s a roundup of the tools that have so far proven to be exceptionally
