There are no hard and fast rules about what constitutes a good social media calendar. In my experience, what might work for one organization may not necessarily be as effective for another. Still, in my years doing content marketing, I have come across some specific benchmarks and best-practices that you can use to create the
There are many ways a social media manager can approach this—but generally, we do follow specific guidelines and steps that allow us to streamline our unique processes. Let me preface my answer by saying this is the internal process that we follow in my company. I run a content marketing firm so it’s important that
I know the idea behind guest blogging seems simple enough: You write a post about something related to your business or brand and get it published at an online publication or website. In a sense, you’re right. However, it’s not exactly as straightforward as that. For starters, there are specific steps that you need to
No, definitely not — and I can say this with full confidence as a marketer. eBooks are by far some of the most effective forms of content that drive leads and conversions to my site. One of the most challenging aspects of marketing is communicating the real value behind your products or services. The difficulty
Great question. For the most part, landing pages are all the same. They all serve the same purpose in a sense that they’re meant to inform, engage, and communicate effectively. However, depending on your intent and objective, landing pages will vary. In my years as a marketer, I have come to rely on three different
According to statistics: 99% of consumers check their email daily. 80% of business professionals believe email marketing helps boost customer retention. 59% of consumers say marketing emails influence purchase decisions. Even so, to gain all the advantages of email, you have to have a good email marketing strategy that stands out and gets opened. So,
So, you have your website and blog for your brand or service all set up. You regularly churn out well-researched and carefully written content that your audience should dig into immediately. Some do. Others even end up spending a good amount of time on your website, according to your analytics. Yet, they don’t seem to
As far as content marketing goes, blogging is definitely a must. However, it goes beyond so much more than just putting your thoughts on paper and publishing it. If you want your blog posts to establish your brand authority, engage your audiences, and ultimately, drive more revenue, you have to do it right. This is
I always say, you cannot track what you don’t measure—especially when it comes to content marketing. Creating great content is just your first step in the whole content marketing process. After all your hard work to produce and promote your material, you want to know how well you did by measuring your efforts. Why? Because
When you create an email marketing campaign, you have to consider design, content, strategy, and most of all, your call-to-action. Call-to-actions are proven to drastically boost your email marketing campaign. It could also be the very thing you need to drive your audience to take a specific action. In short, it should compel users to
