Call to Actions (CTA) are important—they’re usually the only element on your landing page that specifically tells your audience what they should do. As simple as it is, the importance of a CTA can’t be overemphasized. So, it certainly pays to know the little tips and tweaks you can make to ensure your CTAs reach
Along with a solid marketing strategy, content marketers rely on tools to ensure they’re able to implement their campaigns easily and effectively. There’s no shortage of tools available online—some are free, others are cheap, and some are very expensive. To help you sift through your options, I’ve rounded up some of the most useful ones
A lot—especially with audiences changing priorities and needs constantly. While Facebook, Instagram, Twitter, YouTube, and LinkedIn will remain standards in your social media arsenal, social media evolves as quickly as our audience’s attention spans. In this regard, we often see a lot of new strategies on our usual go-to platforms and we get introduced to
We’re all on Facebook, and we all check our Instagrams and Tweet regularly. Surely by now we know the ins and outs of social media posting. Effective social media marketing for business is a whole different ball game, though. With over 40% of the world’s population on social media, it’s important that you approach this
A content calendar is basically a schedule of all the content that you plan to publish. This will include dates, upcoming content pieces, platforms you intend to publish them on, and status updates. Sample content calendar using Buffer (Image Source). It’s how I stay on top of all the content that I’m producing and publishing.
This will entirely depend on the publication that you’re planning to send your guest post to. Remember, even if you have a great idea for a post, this specific topic may not necessarily be the most relevant for their audience. So, I suggest before you even settle on a topic, consider the following: Image Source
Yes, definitely. As long as brands and businesses can provide insightful data and details that will help address their audience’s questions, white papers will remain a powerful marketing tool. A lot of people tend to question this, however. With attention spans getting shorter and the volume of content available online ballooning, what do white papers
Did you know that companies who increase the number of their landing pages from 10 to 15 see over 50% growth in leads? This isn’t just a statistic. In my years in content marketing, I have personally noticed just how effective a perfectly optimized landing page can be for businesses. Now, the process of optimizing
I’ve said it before, and I’ll say it again: email is not dead. While more and more people are shopping online, there are many things preventing them from completing their purchases. In a lot of cases, it’s simply because your emails are being ignored. Their apprehension could be because your emails aren’t capturing their interest,
If you stay in this business long enough it starts to feel like you’ve heard it all before—especially when it comes to building a strong content strategy. In truth, even I find it difficult at times to be innovative with content marketing. Not because there’s a lack of ideas out there, but because there are
