Most visitors stay on a website for only 10-20 seconds. Within those precious few seconds, you’re supposed to capture their attention, hold it long enough to engage them, present your offer, and give a call-to-action (CTA) that will compel them to take positive action. How do you do all that within 10-20 seconds? With lead
Content marketing involves creating blogs with a fair amount of consistency. This means for a lot of us marketers we have to constantly think about what topics to write about, ideas to share, and clever ways to write it—all while making sure our posts are search engine optimized and engaging. Image Source Personally,
As many as 63% of businesses don’t have a documented content marketing strategy. This means no defined goals, no ideas for how to implement them, and no organized way to analyse the results and evolve their strategy. Image Source This is a statistic that’s really surprising to me—especially since I believe it’s vital to map
No matter how enticing your offer is, it won’t matter if you don’t have a call-to-action (CTA). Without a CTA, your potential leads won’t know what to do after hearing your pitch to get your offer. This is why I’m so particular about how I write my CTAs. Here are some key things that I
According to the Content Marketing Institute (CMI), 91% of marketers in the B2B field are using content marketing, while 86% of marketers in the B2C field consider content marketing to be a critical strategy. These statistics demonstrate just how competitive the content marketing industry has become. To keep up, I have to rely on content
This is a great question—and one that I’d love to answer in the context of content marketing. According to statistics, 54% of social browsers use social media to learn more about products they’re interested in. So, as a business, you always want to make sure that you’re relevant to your audience, active and engaging on
Yes—definitely. After all, over 40% of the world’s population is on social media. These days, it’s very likely that you’re not only posting on one social media platform. In my case, I have Facebook, LinkedIn, and Twitter. It’s not uncommon for other brands and businesses to have these as well as Instagram, YouTube, Pinterest, and
For a lot of content marketers, their biggest challenge when it comes to managing their content is keeping track of everything. My go-to solution for this is to create a content calendar. A content calendar can lay out everything and give you a big picture overview of your content strategy. At the same time, it
We all know that blogging is an integral part of content marketing. On the other hand, guest blogging, which has proven to be a very effective content marketing strategy for myself and my company, isn’t often mentioned as a must-have. I think this stems from a lack of understanding of the benefits and potential pitfalls
A lot of marketers would probably say that white papers are dead. I personally disagree. I think white papers continue to offer value for businesses, especially when executed well. They can help establish your credibility as a brand, help generate new leads, and boost your company’s reputation as a thought leader. So, for naysayers who
