As marketers, one of the key things that we should focus on are elements that inspire action for our business. It’s not enough that we drive people to our websites. For example, if we’re working towards building our subscriber base, want to usher visitors through our purchasing funnels, get them to sign up, provide their
Among all the modern technologies available today, I would say social media is one of those that has forever changed how people connect and communicate. Despite being a virtual platform, social media gives users a sense of community and camaraderie. It brings people together and highlights a sense of belonging, even among strangers. To that
I’m going to assume that since you’re familiar with the concept of guest posting and pitching that you’re more or less familiar with its benefits. However, while most writers know what guest posting can do for their business, the challenge really is in getting websites to publish your work. Image Source I would say it
If you’re a marketer and you clicked on this Quora question, then it’s likely because you recognize the value of ebooks as Value Added Content. Image Source With an ebook, you can essentially put the spotlight on your expertise and credibility in your industry. It can also give you an opportunity to engage and convert
I’m a big proponent of testing—but you have to use testing right. In fact, according to Optimizely, while only 17 percent of Fortune 500 companies are using an A/B testing platform, companies who do see significant improvements to their business. So, to answer your question, I would always suggest that you test different elements on
As far as social media goes, the ubiquity of Facebook and the constant buzz surrounding Instagram makes it easy to forget that there are other platforms out there that marketers can utilize. Twitter for instance. According to research, 46 percent of American Twitter users alone, visit the site at least once a day. Image Source
If you studied marketing in school, then it’s likely that your idea of the 4Ps are anchored on traditional marketing principles—product, place, price, and promotion. Image Source Through the years, marketing has evolved so much that even familiar marketing mnemonics have shifted. The arrival of online and inbound marketing techniques and concepts introduced us to
I first discovered Quora in search for interesting conversations about topics that interested me. I’ve been subscribed to the platform for a while, engaging in commentary and questions, before it dawned on me how Quora could be very helpful for marketers like myself. For anyone new to Quora—I want to make it clear, Quora wasn’t
A call to action (CTA) in the context of content marketing is a short piece of content that is intended to prompt a viewer, listener, or reader to take positive action on. It’s usually in the form of a statement, visually presented as a button that users can just click on. This allows marketers to
In all my years doing content marketing, I have to say that monitoring and tracking my efforts has to be one of the more important aspects of the job, especially when it comes to email nurturing campaigns. There’s so much opportunity in this marketing technique if we know what to adjust and tweak to make
