If you stay in this business long enough it starts to feel like you’ve heard it all before—especially when it comes to building a strong content strategy. In truth, even I find it difficult at times to be innovative with content marketing. Not because there’s a lack of ideas out there, but because there are
Quality content is entirely relative. It depends on the business, the industry, and many other factors. For content to be considered high quality, though, more than anything it has to be relevant to the audience reading it. However, in my years in content marketing, I also know that there are specific universal benchmarks that define
A call to action (CTA) button has one goal: to get your audience to click on it. Though this is a simple goal, it can be difficult in practice to achieve high conversion rates. To help you boost your CTA button efficacy, I’ve compiled my go-to tips that I’ve refined through the years to tweak
We all know that digital marketing trends shift and evolve over the years. It only makes sense that the tools we use that allow us to run our campaigns seamlessly should also keep up. As we approach the year’s halfway mark, here’s a roundup of the tools that have so far proven to be exceptionally
Today, 7 out of 10 people in the US use social media. This statistic alone should encourage you to include, if not prioritize, social media marketing in your marketing plan. If you need a little more convincing, take note of these numbers: Facebook has 2.6 billion active users every month Instagram has over 500 million
Timing is everything—especially in social media marketing. A post published at 3 am generally won’t generate as much engagement as one published at 3 pm. However, timing also largely depends on what industry and audience you’re trying to reach and what platform you’re using. Typically, no one will be awake and online to engage with
Content calendars exist for one reason: to keep things organized. Your content calendars are a critical part of your overall marketing plan. Furthermore, over half of marketers note that their strategies are most effective when they have a detailed and comprehensive marketing plan to follow. For me, content calendars serve as the backbone of my
A study once looked at how many pitches online marketers send out for guest blogs on a monthly basis. Would you be surprised to find out that half usually send 1-10 pitches per month? Over another quarter send 11-25. Image Source That’s a lot of brands and services competing for an opportunity to be
Content may be king in the world of marketing, but not all content is created equal. Depending on various factors such as the nature of your business and your audience, some types of content will work better than others. In my case, I’ve seen great success producing articles and white papers. Image Source What’s the
Statistically, companies that make and use 30 or more landing pages are said to generate seven times more leads than those who use less than ten. This is the reason why I myself make it a point to invest in landing pages and include them as an integral part of my overall marketing strategy. Image
