When you think of white papers, you immediately think of long, jargon-heavy, intensively researched academic reports. In a word—boring. But they don’t have to be. True, white papers rely heavily on research. However, when done right, they can help establish your business as an authority in your niche. It helps your audience solve problems and
This is a great question—and one that I hope I can help answer. I run a content marketing company and often come across clients who either don’t see a distinction between landing pages and email content or assume they’re both the same thing. So, let me start by pointing out the fact that in most
Let me begin by saying that growing your newsletter subscriber list is already an accomplishment unto itself. Your newsletter has the potential to serve as a direct line by which your business can communicate promos, announcements, and any kind of information straight to your target audience’s inbox. To that end, a lot of marketers assume
I’m going to assume that because this topic is asking about lead magnets that you already know what it is and what it’s for. So, I’ll go ahead and dive right in by saying that lead magnets, quite simply, work. In fact, when you do it well and manage to give your audience a clear
If you’re in the business of online marketing, then a lot of your time is spent creating content—blogs, specifically. It’s also likely that you rely on your website to publish these blogs. Image Source The thing is, I personally believe that there are a lot more places that you can publish your blogs than just
Content marketing works. According to Statista, in 2017 alone, content marketing services revenue were expected to reach $32.1 billion—a $4 million jump from 2016. With so many businesses trying to leverage on everything content marketing can do for their brand, it’s important that you pay close attention to what you should and shouldn’t do. For
Social media is a great way to promote your business. And among all social media platforms, Facebook has proven to be one of the most effective ways to put your brand in the spotlight. Why? Consider these statistics: 68% of Americans use Facebook. Three-quarters of Facebook users visit the site at least once a day
It’s easy to fall into the trap of thinking that content marketing is simple. A couple of blogs here, some social media posts there and you’re all set. Anyone who works in marketing knows it’s so much more than that. Blog writing and social media are part and parcel of the whole process, of course—but
There are numerous reasons why a business would use a landing page—to inform, to promote something, to increase sales, to communicate product or service value. To put it simply, businesses use a landing page because it’s a very effective marketing strategy. Consider these statistics: “Businesses with over 40 landing pages generated a whopping 12 times
All businesses want to maximize their marketing dollars. To that end, a lot of companies explore non-traditional methods of marketing and promotions. Among the most popular ones preferred by small to medium business? Email marketing. According to a study, for every dollar spent on email marketing, businesses can expect an average return of $38. This
