For a lot of small businesses who want to capture their audience’s attention and engage them, the best and most cost-efficient way to go about it is through social media. It’s popular for a couple of reasons. First, because almost everyone is part of some type of social media platform. According to a study conducted
I’d be the first to say that social media is awesome. It’s a great way to reach your audience. You can share, engage, and drive more people to your website. Best of all, they’re free. Why wouldn’t you maximize and make the most out of all these platforms? The simple answer: because the traffic that
I’ve been working in content marketing for a long time. In all my years in this industry, nothing has been as useful to me as a content calendar. As a content marketer, we have to deal with multiple content platforms. Having a single document that you can use as a reference to check schedules, topics,
I love talking about content marketing and how effective it is, sharing new ideas and insights, new techniques and strategies. My blog, and even Quora, is a great platform for this. With guest blogging, however, I get the opportunity to do all this to a wider audience. It almost feels like I’m having a friendly,
When you think of white papers, you immediately think of long, jargon-heavy, intensively researched academic reports. In a word—boring. But they don’t have to be. True, white papers rely heavily on research. However, when done right, they can help establish your business as an authority in your niche. It helps your audience solve problems and
This is a great question—and one that I hope I can help answer. I run a content marketing company and often come across clients who either don’t see a distinction between landing pages and email content or assume they’re both the same thing. So, let me start by pointing out the fact that in most
Let me begin by saying that growing your newsletter subscriber list is already an accomplishment unto itself. Your newsletter has the potential to serve as a direct line by which your business can communicate promos, announcements, and any kind of information straight to your target audience’s inbox. To that end, a lot of marketers assume
I’m going to assume that because this topic is asking about lead magnets that you already know what it is and what it’s for. So, I’ll go ahead and dive right in by saying that lead magnets, quite simply, work. In fact, when you do it well and manage to give your audience a clear
If you’re in the business of online marketing, then a lot of your time is spent creating content—blogs, specifically. It’s also likely that you rely on your website to publish these blogs. Image Source The thing is, I personally believe that there are a lot more places that you can publish your blogs than just
Content marketing works. According to Statista, in 2017 alone, content marketing services revenue were expected to reach $32.1 billion—a $4 million jump from 2016. With so many businesses trying to leverage on everything content marketing can do for their brand, it’s important that you pay close attention to what you should and shouldn’t do. For
