Marketing Q&A

How do I get started using Quora?

I first discovered Quora in search for interesting conversations about topics that interested me. I’ve been subscribed to the platform for a while, engaging in commentary and questions, before it dawned on me how Quora could be very helpful for marketers like myself. For anyone new to Quora—I want to make it clear, Quora wasn’t

2024-05-10T10:57:15+05:300 Comments

What are the best practices for tracking the impact of email nurturing campaigns outside of open rate and click rate?

In all my years doing content marketing, I have to say that monitoring and tracking my efforts has to be one of the more important aspects of the job, especially when it comes to email nurturing campaigns. There’s so much opportunity in this marketing technique if we know what to adjust and tweak to make

2024-05-10T10:51:14+05:300 Comments

Which is the best strategy: SEO or content marketing?

That’s a good question. Most marketers who are new to the game tend to assume that it’s a choice between one or the other. However, here’s my two cents as a longtime marketer—a hybrid approach that combines the two marketing disciplines is what I would recommend. The thing is, SEO and content marketing aren’t completely

2024-05-10T10:49:36+05:300 Comments

What are the top CTA design tips to boost a website’s conversion rate?

Let me preface my answer by emphasizing how important it is to test your call to action (CTA) buttons. Every business is different and audience preferences will greatly vary. So, what might work for one may not necessarily be effective for another. That said, there are some guidelines that you can follow to maximize the

2024-05-10T10:48:51+05:300 Comments

Can I use Quora to promote my website?

Full disclosure—I’m a marketer. I also enjoy reading through Quora posts. I’ve been subscribed to Quora for as long as I can remember and I enjoy answering questions about my travels, interests and hobbies, as much as I do questions about content marketing and strategy. Does this little pastime of mine reap any benefits? Yes.

2024-05-10T10:37:23+05:300 Comments

What is the best day of the week to send a call to action email?

As marketers, you probably already know that timing is important in a lot of things that we do. Like with email, for instance. If you’re sending an email with a specific call to action (CTA), sending it too early to your prospects may put them off from moving further into the funnel. On the other

2024-05-10T10:35:54+05:300 Comments

Is social media marketing profitable?

The impact of social media marketing goes well beyond just awareness and engagement. When done right, your efforts can also significantly impact your company’s bottom line. Consider the fact that Facebook alone is being used by 22% of the world’s population; 62% of which is comprised of North American users. Image Source To be clear,

2024-05-10T10:38:46+05:300 Comments
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