If you studied marketing in school, then it’s likely that your idea of the 4Ps are anchored on traditional marketing principles—product, place, price, and promotion. Image Source Through the years, marketing has evolved so much that even familiar marketing mnemonics have shifted. The arrival of online and inbound marketing techniques and concepts introduced us to
I first discovered Quora in search for interesting conversations about topics that interested me. I’ve been subscribed to the platform for a while, engaging in commentary and questions, before it dawned on me how Quora could be very helpful for marketers like myself. For anyone new to Quora—I want to make it clear, Quora wasn’t
A call to action (CTA) in the context of content marketing is a short piece of content that is intended to prompt a viewer, listener, or reader to take positive action on. It’s usually in the form of a statement, visually presented as a button that users can just click on. This allows marketers to
In all my years doing content marketing, I have to say that monitoring and tracking my efforts has to be one of the more important aspects of the job, especially when it comes to email nurturing campaigns. There’s so much opportunity in this marketing technique if we know what to adjust and tweak to make
Apparently, 2019 is going to be the year that video reigns king. In fact, a study conducted by Cisco (as reported by Forbes and Inc.) reports that over 80% of all Internet traffic will be video. So, if you haven’t already been using video in your content marketing, now is the best time to start.
That’s a good question. Most marketers who are new to the game tend to assume that it’s a choice between one or the other. However, here’s my two cents as a longtime marketer—a hybrid approach that combines the two marketing disciplines is what I would recommend. The thing is, SEO and content marketing aren’t completely
Let me preface my answer by emphasizing how important it is to test your call to action (CTA) buttons. Every business is different and audience preferences will greatly vary. So, what might work for one may not necessarily be effective for another. That said, there are some guidelines that you can follow to maximize the
Full disclosure—I’m a marketer. I also enjoy reading through Quora posts. I’ve been subscribed to Quora for as long as I can remember and I enjoy answering questions about my travels, interests and hobbies, as much as I do questions about content marketing and strategy. Does this little pastime of mine reap any benefits? Yes.
As a marketer with solid experience in content marketing, I can confidently say that yes, content marketing does work. However, it may take a lot more than my word to convince you or your bosses of this fact. So, I’ve compiled below a selection of the best statistics that will help convince you of the
As marketers, you probably already know that timing is important in a lot of things that we do. Like with email, for instance. If you’re sending an email with a specific call to action (CTA), sending it too early to your prospects may put them off from moving further into the funnel. On the other
