A lot of people will say that copywriting, especially in the Internet age, is a skill that you have to develop. It’s not something that you can quickly study and learn overnight. It’s something you master through years of experience. I agree. Today, marketing has such a strong digital focus that learning and honing your
Writing landing page copy isn’t as simple as you would think. I know it’s easy to assume that. It’s short and to the point. However, as any copywriter can attest, the more straightforward copy is, the harder it is to create something that’s engaging and effective. The good news is, it’s a skill that you
Email users today are at 3.7 billion. That number is expected to jump by 4.3 billion by 2022. So, for naysayers out there who keep saying that email marketing is dead, I have to respectfully disagree. Even today, I’d say email marketing remains one of the more effective, cost-efficient, and useful tools in any marketer’s
Content quality is critical to content marketing. However, what use is great, well-researched, beautifully written content when no one is there to see it? This is why it’s not enough to just have relevant content for your audience, you need to go the extra mile to optimize for search engines. If there’s one thing I
Improving your conversion rate depends on your ability to craft compelling messages, engage your customers, and getting them to take positive action on your call to action (CTA). It may seem simple and straightforward, but it’s actually more complex than you can imagine. Unlike blog posts, CTAs have to be short, clear, and persuasive. In
Should you use Facebook or Twitter for your business? Should you only choose one? Maybe you can use both? The thing to take note of here is that as social media platforms, Facebook and Twitter deliver information very differently. While a lot of users may have both, in the context of marketing, they serve very
When marketers learned how to leverage on guest blogging as a way to promote their own blogs and websites, it somehow morphed into something most would consider spammy. Instead of being a mutually beneficial way to market brands and offer valuable content, it became nothing more than a vehicle for aggressive promotional efforts. However, I
Writing ebooks can seem like a daunting and overwhelming prospect. The length alone is enough to intimidate you. When you factor in the level of quality that needs to be maintained and the kind of research that goes behind it, it’s almost enough to put you off from writing altogether. As far as value-added content
I often hear marketers proclaim that ‘email is dead.’ Given the proliferation of other customer touch points today—your website, direct message, text, social media—it’s not hard to assume they’re right. But I disagree. Despite having all these alternative ways to reach customers, email remains a constant in people’s lives. By 2020, studies even show that
Social media as a marketing and lead generation platform is popular among businesses for a reason—it works. In fact, 92 percent of small businesses consider social media to be very important for their business. Couple that with projections that see social media users hitting 2.5 billion this year and the future of social media as
