The impact of social media marketing goes well beyond just awareness and engagement. When done right, your efforts can also significantly impact your company’s bottom line. Consider the fact that Facebook alone is being used by 22% of the world’s population; 62% of which is comprised of North American users. Image Source To be clear,
The process of A/B testing is quite simple—it’s a method of comparing two versions of the same page to determine which one does better. A lot of veteran marketers swear by A/B testing as a means to improve their conversions. Image Source And for good reason too. One small change in your copy or design
Despite the numerous new ways and strategies available today for lead generation and conversion, marketers, like myself, continue to rely on email. Email marketing is simple, straightforward and easily implementable. In fact, studies note that every dollar spent on email marketing has an average ROI (return of investment) of $44.25. Image Source So, how exactly
Your business’ ability to generate leads is critical to your growth and success as a company. However, you want to make sure to take the best and most effective steps towards it. You don’t want to invest time and money in a strategy that won’t reap the results you need and achieve your primary marketing
Content marketing is a very important part of any marketer’s overall growth strategy. Businesses that make an effort to learn and implement a strategic content marketing plan continuously reap the benefits of consistent growth for their company. In fact, a study reports that 60 percent of marketers are committed to incorporating content marketing into their
In my years in content marketing, I’ve been asked this question over and over again. I wish I could give you one, single definitive answer. But here’s the truth—there really is no secret to great content marketing. Effective content marketing involves multiple elements working simultaneously so you can achieve your goals. There’s not a single
A lot of factors go into the development of content. It’s probably the reason why it’s so hard to define what actually contributes to the quality of content in content marketing. Setting aside obvious factors such as perfect grammar and interesting angles, here are what I would consider to be the true measure of quality
There are no hard and fast rules when it comes to writing your call-to-action (CTA) copy. It’s a combination of instinct, an understanding of your audience, and a handy reference of best practices demonstrated by some of today’s big brands. So, to answer your question, I’ve compiled some of the best examples I’ve come across
Keep in mind, seven out of 10 Americans use social media. So, to whittle down everything I’ve learned in social media marketing through the years into a single, all-encompassing social media tip is pretty much impossible. However, that’s not to say I don’t have some guidelines I can share. Instead of one, I’m happy to
Search engine optimization (SEO) is a critical part of any online marketer’s toolbox. However, the term SEO is a broad category. Generally, SEO refers to strategies intended to make it easier for search engines to index your website and present it to anyone searching for specific keywords and phrases. It can also be divided into
