That’s a good question. Most marketers who are new to the game tend to assume that it’s a choice between one or the other. However, here’s my two cents as a longtime marketer—a hybrid approach that combines the two marketing disciplines is what I would recommend. The thing is, SEO and content marketing aren’t completely
Let me preface my answer by emphasizing how important it is to test your call to action (CTA) buttons. Every business is different and audience preferences will greatly vary. So, what might work for one may not necessarily be effective for another. That said, there are some guidelines that you can follow to maximize the
Full disclosure—I’m a marketer. I also enjoy reading through Quora posts. I’ve been subscribed to Quora for as long as I can remember and I enjoy answering questions about my travels, interests and hobbies, as much as I do questions about content marketing and strategy. Does this little pastime of mine reap any benefits? Yes.
As a marketer with solid experience in content marketing, I can confidently say that yes, content marketing does work. However, it may take a lot more than my word to convince you or your bosses of this fact. So, I’ve compiled below a selection of the best statistics that will help convince you of the
As marketers, you probably already know that timing is important in a lot of things that we do. Like with email, for instance. If you’re sending an email with a specific call to action (CTA), sending it too early to your prospects may put them off from moving further into the funnel. On the other
The impact of social media marketing goes well beyond just awareness and engagement. When done right, your efforts can also significantly impact your company’s bottom line. Consider the fact that Facebook alone is being used by 22% of the world’s population; 62% of which is comprised of North American users. Image Source To be clear,
The process of A/B testing is quite simple—it’s a method of comparing two versions of the same page to determine which one does better. A lot of veteran marketers swear by A/B testing as a means to improve their conversions. Image Source And for good reason too. One small change in your copy or design
Despite the numerous new ways and strategies available today for lead generation and conversion, marketers, like myself, continue to rely on email. Email marketing is simple, straightforward and easily implementable. In fact, studies note that every dollar spent on email marketing has an average ROI (return of investment) of $44.25. Image Source So, how exactly
Your business’ ability to generate leads is critical to your growth and success as a company. However, you want to make sure to take the best and most effective steps towards it. You don’t want to invest time and money in a strategy that won’t reap the results you need and achieve your primary marketing
Content marketing is a very important part of any marketer’s overall growth strategy. Businesses that make an effort to learn and implement a strategic content marketing plan continuously reap the benefits of consistent growth for their company. In fact, a study reports that 60 percent of marketers are committed to incorporating content marketing into their
