Millennials are one of the easiest generations to market to. They’re online all the time. They’re on every social media platform imaginable. They’ve never lived a life without the internet. However, the very things that make it easier to market to millennials, I believe, are the same reasons that make it so hard to sell
We often come across articles that talk about the importance of call to actions (CTAs), especially regarding your landing pages. The same attention, I believe, should be applied to your emailers. Just like any CTA applied to any other marketing material, you want to use CTAs that your recipients can’t help but click. However, how
A lot of marketers assume that just because they maintain personal social media accounts mean they can easily do the same for brands. However, when it comes to using social media to promote blogs, you need to be more thoughtful and purposeful with your use of social media. So, how do you go about it?
Guest blogging is actually one of the most effective ways to build your brand and gain credibility in your field. It’s a great way of getting your work in front of people, while building authority in your niche. In my years in the industry, I’ve collected a lot of useful advice given by other industry
If there’s one thing that marketers get wrong about infographics, it’s that it’s all about the visuals. It’s a big part of it, of course. However, it’s effective only because the combination of engaging, well-written copy is complemented by creative visuals and informative, well-researched content. Still, marketers—myself included—need a little guidance when it comes to
After all the effort you put into your ad; after making sure your landing page was perfect—you have to put a little more thought on your forms. What you ask, or don’t ask, can make or break your conversion goals. In fact, 56 percent of marketers say that optimizing their forms results in a significant
In my years doing online marketing, I can honestly say that customers have never been more empowered than they are today. Modern buyers have more control over their purchasing decisions—and they know it. Understanding this, you should be giving your prospects a good reason to stay and hear out your offer so they actually convert
If you’re not already using lead magnets to get more email subscribers, then it’s about time that you do. As a strategy, this could really be a game changer for your business. And whether you’re offering exclusive downloadable content, providing access to exclusive media, or offering discounts, it’s a great way to incentivize visitor engagement.
Content marketing is so much more than just producing content and publishing material online. It’s about attracting visitors, transforming opinions, convincing people, and engaging them to click on your offer. It shouldn’t come as a surprise that you could encounter a lot of challenges as you try to achieve these goals. In my years in
The whole point of your call to action (CTA) button is to get your users to notice it and click on it. To achieve this, you can’t contest certain standards and best practices. For example, an enticing and engaging copy is required to attract audience attention. The button should also be noticeable. So, it makes
