In my years in content marketing, I’ve been asked this question over and over again. I wish I could give you one, single definitive answer. But here’s the truth—there really is no secret to great content marketing. Effective content marketing involves multiple elements working simultaneously so you can achieve your goals. There’s not a single
A lot of factors go into the development of content. It’s probably the reason why it’s so hard to define what actually contributes to the quality of content in content marketing. Setting aside obvious factors such as perfect grammar and interesting angles, here are what I would consider to be the true measure of quality
There are no hard and fast rules when it comes to writing your call-to-action (CTA) copy. It’s a combination of instinct, an understanding of your audience, and a handy reference of best practices demonstrated by some of today’s big brands. So, to answer your question, I’ve compiled some of the best examples I’ve come across
Keep in mind, seven out of 10 Americans use social media. So, to whittle down everything I’ve learned in social media marketing through the years into a single, all-encompassing social media tip is pretty much impossible. However, that’s not to say I don’t have some guidelines I can share. Instead of one, I’m happy to
Search engine optimization (SEO) is a critical part of any online marketer’s toolbox. However, the term SEO is a broad category. Generally, SEO refers to strategies intended to make it easier for search engines to index your website and present it to anyone searching for specific keywords and phrases. It can also be divided into
Technology has made a lot of things easier for marketers. We have the option to automate our tasks and communicate with people and customers more efficiently. More importantly, we have the opportunity to promote and get our job done for as little money as possible. Take the case for ebooks for example. In my line
I don’t think there’s a single thing we can identify as the most important factor when it comes to landing page design. The reason why landing pages are effective is because its different elements all work seamlessly together to deliver your desired result. To that end, I would say there are at least 6 elements
A lot of marketers think that boosting click rates in email marketing is anchored on some secret formula. However, I’ll let you in on some critical insider insight—it’s all about following the best practices. Remember, click through rates show you not just how many people are opening your emails, but how many people are engaging
Everyone assumes they can do social media. Not that you can blame them. Everyone has a Facebook account, can post a tweet in their sleep, and spend hours on Instagram. On the other hand, being a social media manager isn’t simply about posting content. It’s beyond being funny on your status updates, sensational on your
If SEO is a part of your overall marketing strategy, then you’ve probably heard of backlinks. Backlinks or inbound links, quite simply, are links that direct anyone who clicks on them back to your website. As far as SEO is concerned, the number of backlinks a website has is a good indicator of a website’s
