88% of B2B marketers use content marketing as part of their marketing strategy. However, they don’t do this without help. Like me, these marketers probably rely on a lot of tools to streamline key tasks and make everything more efficient. To that end, I thought sharing the tools I use, to help you save time
It’s likely that you already have social media incorporated into your online marketing strategy. However, it’s not enough to simply post content regularly. Along with researching relevant and timely content to post, and creating well-written social media captions that attract and engage audiences, you also want to know that you’re reaping the rewards of all
Marketers have a lot on their plate. Managing social media pages—multiple ones, in a lot of cases—are some of the most time-consuming, detail-oriented tasks included in our to-do lists. Given the volume of work and the tedium associated with managing social media pages, how then does one maintain productivity, when you have to do this
There’s a lot of value in guest blogging for your brand. In addition, there’s a lot of work that goes behind it. Guest blogging can help increase brand awareness, boost your visibility on social media, improve SEO authority, build industry credibility, and drive traffic as well as leads. Here’s one thing that you should always
As far as marketing materials go, case studies have proven themselves to be effective. More detailed than the typical testimonial, a case study can highlight your accomplishments in a more comprehensive manner. I’m actually a very big fan of case studies as a way to market your brand. Here are my best tips for crafting
As the breeze grows colder and the holidays approach, you want to make sure that your landing pages are designed to address their specific seasonal needs. All you really need to do is to tweak your current landing pages to suit the holidays. That said, here are some basic landing page suggestions that I usually
Marketing is so much more than just getting your product out there. If you do manage to capture your audience’s attention, you still have to find a way to engage them. Once you do, that doesn’t even guarantee that you get the results you want. In a lot of cases, after the initial response, those
Lead magnets are a crucial part of the marketing mix. Its main purpose is pretty straightforward: lead magnets are content that you can offer in exchange for your visitor’s contact information. The goal? To build your email list. Take note, however, that lead magnets are meant to offer something of value. It can’t be promotional
Millennials are one of the easiest generations to market to. They’re online all the time. They’re on every social media platform imaginable. They’ve never lived a life without the internet. However, the very things that make it easier to market to millennials, I believe, are the same reasons that make it so hard to sell
We often come across articles that talk about the importance of call to actions (CTAs), especially regarding your landing pages. The same attention, I believe, should be applied to your emailers. Just like any CTA applied to any other marketing material, you want to use CTAs that your recipients can’t help but click. However, how
