Marketing Q&A

What are some must read marketing blogs?

There are hundreds, if not thousands, of marketing blogs out there. Some are good, others are great--and then there are those few that deserve to be bookmarked so you can regularly check and read their insightful thoughts and tips.  Because I’ve been doing this for a while, I’ve done my fair share of reading. To

2024-05-10T06:31:01+00:000 Comments

What are the top 5 benefits of a company’s blog every company should know?

It almost goes without saying that blogging should be an integral part of your marketing strategy. However, a lot of businesses still remain apprehensive about putting in the time and effort to start and maintain a company blog. So, to help more companies out there recognize its value, here’s what I would say are the

2024-05-10T06:30:34+00:000 Comments

What are the benefits of having a content calendar

 A lot of marketers, myself included, rely on a carefully mapped out content calendar to manage content efficiently. It goes beyond ensuring that your content marketing efforts are clear and organized. It’s about having an overall consistent content strategy--which according to statistics, 70 percent of marketers lack.  However, implementing a clear strategy isn’t as complicated

2024-05-10T06:28:42+00:000 Comments

What should a great social media content plan have?

Posting on Facebook, regularly updating your Instagram, and sharing your thoughts on Twitter on a personal level doesn’t necessarily mean you can just wing it for your business. Like everything else in marketing, planning is essential to make sure a strategy is executed successfully—even something as familiar as social media. Without a plan, it’s unlikely

2024-05-10T06:27:30+00:000 Comments

What is the best strategy for turning website visitors into leads? Would free e-books, presentations, or webinars help?

There’s actually a lot of information that you can find online when it comes to website marketing strategies. However, here’s what a lot of these don’t mention—not everything will work for you. Just because it was effective for one company doesn’t mean you can expect the same results for yourself. After all, no two businesses

2024-05-10T06:26:00+00:000 Comments

Is SEO the best resource for Internet marketing?

I would say it’s definitely one of the best ways to market any business online. For us, SEO (search engine optimization) has proven to be integral to driving customers to our site or social media platforms. If you haven’t already started integrating it into your marketing plan, I definitely encourage you to do so. However,

2024-05-10T06:24:58+00:000 Comments

What are some examples of remarkable landing page copy?

Working in this industry makes me pay closer attention to how businesses craft their marketing material. And more often than not, what really makes me pay attention are landing pages. Landing pages are simple, short, and straightforward. Yet, they’re expected to attract, engage, and convert visitors to becoming actual customers. A lot rides on how

2024-05-10T06:24:22+00:000 Comments

Copywriters: How do you approach landing page copy?

I know writing landing page copy seems like a very straightforward process. Landing pages are brief and to the point—how hard can it really be? You’ll find out when you finally sit down and actually start writing it. Landing pages are short. Therefore, you have very little time to convince and engage your audience. You

2024-05-10T06:22:36+00:000 Comments

How can email marketing be used for lead nurturing?

The whole point of driving traffic to your site is so you can convert that audience into becoming actual customers. In my experience, that doesn’t happen by simply giving them access to your content. You have to actively find a way to stay connected to these leads. And that’s where lead nurturing comes in. The

2024-05-10T06:21:38+00:000 Comments

What are the 5 main pillars of a successful landing page?

It’s heartening to know that someone actually recognizes the importance of a landing page—so much so that there’s actually a question about it here! Too often, businesses put too much focus on their home pages and blogs. They’re equally important, of course. However, supplementing your efforts with a strategic, well thought out landing page can

2024-05-10T06:19:16+00:000 Comments
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