As far as marketing materials go, case studies have proven themselves to be effective. More detailed than the typical testimonial, a case study can highlight your accomplishments in a more comprehensive manner. I’m actually a very big fan of case studies as a way to market your brand. Here are my best tips for crafting
As the breeze grows colder and the holidays approach, you want to make sure that your landing pages are designed to address their specific seasonal needs. All you really need to do is to tweak your current landing pages to suit the holidays. That said, here are some basic landing page suggestions that I usually
Marketing is so much more than just getting your product out there. If you do manage to capture your audience’s attention, you still have to find a way to engage them. Once you do, that doesn’t even guarantee that you get the results you want. In a lot of cases, after the initial response, those
Lead magnets are a crucial part of the marketing mix. Its main purpose is pretty straightforward: lead magnets are content that you can offer in exchange for your visitor’s contact information. The goal? To build your email list. Take note, however, that lead magnets are meant to offer something of value. It can’t be promotional
Millennials are one of the easiest generations to market to. They’re online all the time. They’re on every social media platform imaginable. They’ve never lived a life without the internet. However, the very things that make it easier to market to millennials, I believe, are the same reasons that make it so hard to sell
We often come across articles that talk about the importance of call to actions (CTAs), especially regarding your landing pages. The same attention, I believe, should be applied to your emailers. Just like any CTA applied to any other marketing material, you want to use CTAs that your recipients can’t help but click. However, how
A lot of marketers assume that just because they maintain personal social media accounts mean they can easily do the same for brands. However, when it comes to using social media to promote blogs, you need to be more thoughtful and purposeful with your use of social media. So, how do you go about it?
Guest blogging is actually one of the most effective ways to build your brand and gain credibility in your field. It’s a great way of getting your work in front of people, while building authority in your niche. In my years in the industry, I’ve collected a lot of useful advice given by other industry
If there’s one thing that marketers get wrong about infographics, it’s that it’s all about the visuals. It’s a big part of it, of course. However, it’s effective only because the combination of engaging, well-written copy is complemented by creative visuals and informative, well-researched content. Still, marketers—myself included—need a little guidance when it comes to
After all the effort you put into your ad; after making sure your landing page was perfect—you have to put a little more thought on your forms. What you ask, or don’t ask, can make or break your conversion goals. In fact, 56 percent of marketers say that optimizing their forms results in a significant
