88% of B2B marketers use content marketing as part of their marketing strategy. However, they don’t do this without help. Like me, these marketers probably rely on a lot of tools to streamline key tasks and make everything more efficient. To that end, I thought sharing the tools I use, to help you save time and become more effective.
Take a look at the list below:
For assessing competitor’s traffic and identifying the keywords that your competitors are ranking for, use SEMrush.
It’s easy and simple to use. With a free registered account, SEMrush lets you pull up a list of 10 organic keywords that are driving traffic to your competitor’s site. This is the fastest and quickest way companies can identify specific, target keywords and use them to take strategic action to boost visibility online.
The whole point of creating content is so you can develop material that’s relevant, shareable, and engaging. To find out what type of content has a lot of viral potential, simply key in your website’s address (or your competitors) and it will pull up the most shared content across social media channels.
You can also use this method to find specific content related to the keywords that have the highest shares. This allows you to produce specific content that could be more popular on your targeted channels.
Visuals are critical to your content’s overall impact. Complementary images and media can help entice and attract the right audience. It can also engage and encourage them to share it. Unfortunately, not all marketers have the option to use graphic designers to make sure their photos are up to par. Fortunately, Easil allows you to create high-quality images in just minutes.
It follows a simple drag and drop interface, with an extensive selection of free to use stock images. You can also choose from multiple customizable templates and make use of the color palette generator.
I’m a strong advocate of using an editorial calendar to ensure that my content marketing efforts are efficient and consistent. Planning content ensures that I continue to be productive and focused—and that’s where Mintent comes in. Mintent is equipped to track campaigns and offers an editorial calendar with comprehensive features for organization. These include approval workflows, assign tasks, and track content deadlines.
Staying organized and collaborating with the rest of your team is easy with Evernote. You can have a centralized location to place your ideas and make sure that everyone in your team has access to it. Evernote also lets everyone provide their creative input in a single, trackable document. It also enables team members to view these across multiple devices.
Keep in mind that content marketing is about so much more than just producing content. A big part of it involves networking and connecting with influencers who can help you amplify your message—especially on social media.
Kred helps you with this by analyzing Facebook and Twitter activity so you can determine the best people to reach out to, given your niche.
If content marketers are making it look easy, it’s because they know which tools to use and depend on. If you want a more in-depth discussion about this, feel free to reach out to me at Leadspanda and I will get back to you personally.