Content marketing may have been around for decades, but having a dedicated person to fill this role wasn’t a big priority until recently. As the value of this field became more evident, however, it became clear that having a skilled content marketer can be a real asset for businesses. Here are some key tasks and
Content marketing has evolved so much through the years. Blogging, in particular, is changing, and there is increased competition to produce high-quality content across different media platforms. But in terms of trends that will define this very important aspect of content marketing, pay attention. Here are some of the trends that I think will shape
No matter how big or small your business is, you’re probably using social media to tell the world about what you do and what else your business has to offer. Whatever the platform, social media is a cost-effective way to get your message across and businesses are all too eager to leverage its potential. Check
You’re already making the effort to create high quality content. You research, write, edit meticulously, and publish material that you think is relevant to your audience. What else can you do? How else can you make your blogging and content marketing more effective? Here are some ideas: Tie back your efforts to a specific goal
This will depend on your specific goals and objectives, but following a set of general best practices can help guarantee that any effort and money you put behind social media campaigns will reap real results. Here are the top five factors you should consider: 1. Strategy Posting blindly and randomly on your social media platforms
Posting a guest blog post isn’t necessarily difficult, but there are some guidelines you have to follow to ensure you’re maximizing your efforts. Here are five things to consider: 1. Find the best sites to post on The sites in your niche are the ones that will make the most of the time and effort
Several things make a big difference to achieve effective content marketing. If I had to pinpoint one thing that can truly move the needle in terms of success—it’s consistency. More than any other strategy, consistency in the quality of your content and in the effort you put into your content marketing impact your audience’s decision
Several things make a big difference to achieve effective content marketing. If I had to pinpoint one thing that can truly move the needle in terms of success—it’s consistency. More than any other strategy, consistency in the quality of your content and in the effort you put into your content marketing impact your audience’s decision
There seems to be a general belief that the only skill needed to be an effective content marketer is the ability to write. While it’s true that writing skills are indeed useful and essential in this business, there are other skills and qualities you should develop. In truth, a successful content marketing strategy is hinged
Great question. Like anything technology, social media will continue to evolve. So, while vanguards of social media like Facebook, Twitter, YouTube, and Instagram continue to thrive, we can certainly expect newer platforms to gain a solid foothold and grow in popularity as well. Here are some worth noting: 1. TikTok TikTok is arguably one of
